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Lockard & Wechsler | Agency Profile, Contacts, AOR, Client Relationships

Service: direct marketing specialty

Main Telephone
(914) 591-6600
Primary Address
Two Bridge Street
Suite 200
Irvington, NY 10533

Lockard & Wechsler Contacts

Contacts (5/11)
Name Title State
Asieya P. President NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (914) 591-6600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Two Bridge Street
Suite 200
Irvington, NY

Richard W. President & Chief Executive Officer NY
Carolyn S. Executive Vice President & Director, Broadcast NY
Rachel H. Senior Vice President, Digital Media NY
Stacey K. Senior Vice President & Director, Infomercial Division NY

Client Relationships

Brand Service From To Media Spend
********** ******, ***. Media Buying, Media Planning 2020 present ********
** *********** creative, media buying & planning unknown present *
*********** ******** *********** creative, media buying & planning unknown present *******
***** ***** creative, media buying & planning unknown present *******

See Winmo sales intelligence in action


Female Media Opps: Church & Dwight acquires Flawless, Finishing Touch brands amid spend increases

IdeaVillage for $475m in cash with the potential for an additional earn-out payment of $425m. The deal, which is expected to close in Q2 2019, will see IdeaVillage continue to manage the brands.

Since IdeaVillage will continue to manage Flawless, we likely won't see a huge change of strategy. However, I imagine IdeaVillage will pull from C&D's larger budgets to help bolster awareness of the brand. C&D did acquire the brand to capitalize on its growth (it has grown to be a $180 million business over the last year with double-digit growth slated for the next three years) and to capitalize on the growing female hair removal category.

Therefore, sellers should reach out to marketing personnel at IdeaVillage to stay top-of-mind for likely spend increases. FLAWLESS typically targets women of all ages with in-store display, word-of-mouth, print and TV.

Keep in mind, sellers, you can also reach out for revenue at the rest of the C&D portfolio. C&D has been increasing spend and will likely continue to do so as it further differentiates itself from competitors like P&G, Colgate and Henkel. It also just expanded its marketing team with new personnel, all of whom can be viewed here, that will also likely increase marketing further.

C&D's demographic varies from brand to brand (e.g., Nair typically targets women, Trojan typically targets men and Arm & Hammer Pet typically targets pet parents), but note that execs in the company's recent Q4 earnings call said millennials are an opportunity. C&D spends highly throughout the year, with spikes in Q2 and Q4.

Please view digital display spend, per here. Note that the brands also typically run through out-of-home, print and radio, according to Kantar.

C&D has used Lockard & Wechsler for creative and media.