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Work & Co | Agency Profile, Contacts, AOR, Client Relationships




Service: digital, design

Main Telephone
(347) 470-4803
Primary Address
231 Front Street
Fifth Floor
Brooklyn, NY 11201
USA

Work & Co Contacts

Contacts (5/14)
Name Title State
Thadeu M. Partner, Design NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (347) 470-4803
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 231 Front Street
Fifth Floor
Brooklyn, NY
11201
USA

Felipe M. Founding Partner, Design NY
Mohan R. Founding Partner, Strategy NY
Marcelo E. Founding Partner, Technology NY
Derek F. Associate Partner, Design NY

Client Relationships


Brand Service From To Media Spend
**** *****, ***. Digital 2016 present ******
**** *** Digital 2019 present ********

See Winmo sales intelligence in action

WinmoEdge

Male Media Opps: Gatorade launches new campaign featuring wearable tech


In order to fuel brand awareness for its new wearable tech, more and more.

Per Kantar, Gatorade's planning and buying periods are Q3 and Q2, respectively, so sellers should reach out soon to secure revenue. The brand tends to invest in TV, digital, outdoor and print media channels, and its target demographic typically consists of male consumers under the age of 24.

In 2018, iSpot reports that Gatorade spent $121.3 million on national TV commercials targeting various male audiences (see targeting right). The brand's total 2017 spend decreased to $131 million from that of $133.6 million the previous year.

Within the past year, according to Adbeat, Gatorade spent $11.2 million on digital display ads, mostly during Q2-Q3, mostly placed through YouTube and site direct. Top publishers included youtube.com, nfl.com, colts.com, chicagobears.com and espn.com, and its full 2018 spend increased significantly from that of merely $6,000 in 2017.

VMLY&R is Gatorade's digital AOR.