Work & Co | Agency Profile, Contacts, AOR, Client Relationships
Service: digital, design
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Work & Co Contacts
|Thadeu M.||Partner, Design||NY|
Sample of Related Brands
|Felipe M.||Founding Partner, Design||NY|
|Mohan R.||Founding Partner, Strategy||NY|
|Marcelo E.||Founding Partner, Technology||NY|
|Derek F.||Associate Partner, Design||NY|
Male Media Opps: Gatorade launches new campaign featuring wearable tech
In order to fuel brand awareness for its new wearable tech, more and more.
Per Kantar, Gatorade's planning and buying periods are Q3 and Q2, respectively, so sellers should reach out soon to secure revenue. The brand tends to invest in TV, digital, outdoor and print media channels, and its target demographic typically consists of male consumers under the age of 24.
In 2018, iSpot reports that Gatorade spent $121.3 million on national TV commercials targeting various male audiences (see targeting right). The brand's total 2017 spend decreased to $131 million from that of $133.6 million the previous year.
Within the past year, according to Adbeat, Gatorade spent $11.2 million on digital display ads, mostly during Q2-Q3, mostly placed through YouTube and site direct. Top publishers included youtube.com, nfl.com, colts.com, chicagobears.com and espn.com, and its full 2018 spend increased significantly from that of merely $6,000 in 2017.
VMLY&R is Gatorade's digital AOR.