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UWG | Agency Profile, Contacts, AOR, Client Relationships

Service: multicultural marketing

Main Telephone
(212) 219-1600
Primary Address
One Metro Tech Center North
Eleventh Floor
Brooklyn, NY 11201

UWG Contacts

Contacts (5/6)
Name Title State
Monique N. Chair NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 219-1600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Metro Tech Center North
Eleventh Floor
Brooklyn, NY

Whitney M. Chief Creative Officer NY
Alexis M. Director, Creative NY
James T. Associate Creative Director NY
Jorge V. Senior Art Director NY

Client Relationships

Brand Service From To Media Spend
***** ****, ** Multicultural *
*.*. ****** ***** Multicultural *

See Winmo sales intelligence in action


Male Opps: Ford taps new influencers amid CMO search (Score 61)

Sales Lead: 

Recent leadership shifts:

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Ford has spent approximately $23m on national TV commercials YTD, less than half of the approximately $69.2m spent by this point last year.
    • Last year: The automotive company spent around $117.6m on this channel last year after having spent much more, around $294.8m, in 2021.
    • 2023 ad programming: Ford's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, NASCAR Cup Series, College Football, and College Basketball.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has allocated roughly $3.1m toward digital ads, 34% less than the roughly $4.7m allocated within the same 2022 timeframe.
    • YTD data: Ford has earned ~367.2m digital impressions since the beginning of 2022 using YouTube (32%), Facebook (30%), Instagram (1%), desktop display (13%), desktop video (2%), and mobile display (1%) ads.
    • Last year: In 2022, the company's estimated full-year spend of $21.7m reached about a third of that of $60.1m in 2021.
  • Additional channel insights  
    • The company utilizes local broadcast, print, radio, OOH, Google Ads, Facebook, and online video ( ads.
    • Ford sponsors podcasts such as Up First, Planet Money, The John Batchelor Show, TED Radio Hour, and The Kyle & Jackie O Show.
    • The company invests in short-form DRTV.
      • ​​​​​​​It has very highly concentrated network TV coverage and will not likely launch a new campaign soon.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .