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Translation | Agency Profile, Contacts, AOR, Client Relationships


Service: branded entertainment agency, youth & urban market specialty

Main Telephone
(212) 299-5505
Primary Address
145 West 45th Street
3rd Floor
Brooklyn, NY 11201
USA

Translation Contacts

Contacts (5/33)
Name Title State
Desiree S. Senior People Business Partner NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (212) 299-5505
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 145 West 45th Street
3rd Floor
Brooklyn, NY
11201
USA
Chaucer B. Chief Marketing Officer NY
Steve S. Chief Executive Officer & Founder NY
John M. Senior Partner & Director, Strategy NY
Susanna S. Head, Client Services NY

Client Relationships

Current Past

Brand Service From To Media Spend
**&*, ***. Creative *
***** ** *** Creative *
******** **** **********, *** Creative *
****** ********** ****** ****, ***. Creative *
******** ********** *********** Creative *

See Winmo sales intelligence in action

WinmoEdge

The NBA launches ad campaign promoting the Finals (Score 52)


Sales lead: Reach out now to offer ad space ahead of the NBA Finals. 

  • The National Basketball Association (NBA) is gearing up for the Finals with its "We Are All in the Finals" campaign. 
  • The push includes multiple spots that will be supported across linear TV, CTV, social media, and digital. 
  • The NBA's creative partner, Translation, created the ads.
  • The Finals will tip off on June 1st. 
  • This is the league's first major marketing push since hiring Tammy Henault as CMO last year. 

Target demographic: Male Gen-Z & millennial basketball fans

The league will likely:

  • Ramp up ad spend throughout the Finals
  • Increase promotional activity 
  • Seek new agency partners (recent CMO hire)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: The NBA spent about $14.2m on national TV ads YTD, a slight (3%) increase from $13.8m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped 50% from $18.9m in 2021 to $28.4m in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, Survivor, Chicago Fire, The Rally, and NBA Today. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: The NBA spent nearly $18.3m on digital display ads YTD, a 33% increase from $13.8m spent in this channel during the same time period of 2022. 
  • YTD data: 2.5b impressions via Facebook (42%), Instagram (29%), desktop display (18%), Twitter (4%), YouTube (4%), mobile display (3%), and desktop video (1%). 
  • 2021-2022 spend: Full-year spend equaled $39.1m in 2021 and $37m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and engadget.com. It placed 1% of these ads through multiple indirect channels onto sites such as yahoo.com, engadget.com, finance.yahoo.com, aol.com, and cnn.com. 

Additional channel insights  

  • Vivvix: The NBA also invests in OOH, print, and local broadcast. 
  • Top podcasts sponsored: The Dan Le Batard show with Stugotz, Skip and Shannon: Undisputed, The Herd with Colin Cowherd, and No Dunks. 

Agency analysis:

  • Opportunity: Keep reaching out to the new CMO to see if you can pick up some of the NBA's business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.