Insight Sources: Broadcast insights estimated by Vivvix.
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Praytell | Agency Profile, Contacts, AOR, Client Relationships
Service: digital communications
- Main Telephone
- (718) 622-3682
Primary Address
1000 Dean Street
Suite 280
Brooklyn,
NY
11238
USA
Praytell Contacts
Contacts (5/22)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Andy P. | Founder | NY | ||||||||||||
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Sample of Related Brands
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| Beth C. | Global President | NY | ||||||||||||
| Claudio T. | Managing Partner | NY | ||||||||||||
| Nestor B. | Director, Strategy | NY | ||||||||||||
| Nate J. | Head, Strategy | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Sally Beauty tests new store concept
Media Sales Lead: Sally Beauty (SB) is experimenting with a new do-it-yourself salon concept store called Studio by Sally. The new store will have licensed stylist-educators to teach customers about lightening, root touch-ups, styling, and all-over color. The company wants to combine the typical hair color & beauty retail experience with an educational one. It will offer one-on-one and small group sessions, free workshops, and events. The first Studio by Sally opened in March 2023 in Denton, TX. It plans on opening five more in 2023.
Key Lead Takeaways: SB will likely increase ad spend or even launch a campaign to promote Studio by Sally. Reach out now for more information.
Target Demographic: Gen-Z & millennial women
Key Spend Notes:
- SB has not allocated any budget toward national TV ads since 2020.
- Top spending period: Q3
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes SB under Specialty Stores**
- 2023 YTD Spend: $0
- 2022 FY Spend: $0
- 2021 FY Spend: $0
- 2020 FY Spend: $5.2m
2020 Ad Flight Breakdown (by spend): SB aired three spots in 2020: "My Turn," "Treat Yourself," and "The New Sally."
2020 Top Daypart (by impressions): Primetime (412.6m), Late Fringe AM (150.9m), Early Fringe (147.7m), Weekend Afternoon (135m), and Day Time (134.9m).
2020 Top Networks (by spend): TLC, Lifetime, E!, BRAVO, and TV LAND.
2020 Top Shows (by spend): Married at First Sight, The King of Queens, Botched, Two and a Half Men, and My 600-Lb. Life.
2022 Top Industry/Vertical Spenders (by spend): PetSmart (28%), Ulta (26%), Michaels (14%), Hobby Lobby (8%), and Sephora (7%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes SB under Beauty Retail**
2023 YTD Spend: $1m
2022 FY Spend: $7.1m
2021 FY Spend: $4.9m
2020 FY Spend: $2.8m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $1.8m
- Q2 2022 Spend: $2m
- Q3 2022 Spend: $3m
- Q4 2022 Spend: $1.2m
Impressions: 136.8m
Top Ad Types (by spend): Facebook (87%) and Instagram (13%).
Top Purchase Channels: Direct (100%)
Top Publishers: facebook.com and instagram.com.
Top Industry/Vertical Spenders: Ulta Salon (35%), Sephora (28%), Ipsy (8%), Scentbird (6%), and Target (6%).
Top Creative (by spend; see below): Pathmatics reports that 74 creatives have run during 2023 (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
- Vivvix: SB also invests in radio ads.
Current Agency Roster:
- Praytell: PR AOR
- In-house: media