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Mustache | Agency Profile, Contacts, AOR, Client Relationships

Service: emarketing / interactive

Main Telephone
(212) 226-3493
Primary Address
20 Jay Street
Suite 1100
Brooklyn, NY 11201

Mustache Contacts

Contacts (5/14)
Name Title State
Carly A. Designer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 226-3493
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 20 Jay Street
Suite 1100
Brooklyn, NY

Amanda E. Integrated Producer NY
Cara L. Senior Copywriter NY
Liz B. Senior Integrated Producer NY
Micah W. Senior Post Producer NY

Client Relationships

Brand Service From To Media Spend
***** *** Creative *

See Winmo sales intelligence in action


Digital Media Opps: Native launches digital campaign amid ad spend increases

Mustache developed 15-second spots which started airing on YouTube, Facebook and Instagram on June 7; they promote the fact that Native won't harm people while they cuddle, hug and play. The agency also made a behind-the-scenes video telling viewers how it produced these videos while simultaneously practicing social distancing.

The organic deodorant market is expected to grow 14% per year to $159m worldwide by 2025 as consumers become more conscious of the potentially harmful effects of aluminum salts in most deodorants, Grand View Research reports.

Per iSpot, Native spent around $365.7k on national TV ads YTD, up 7% from $342.2k during the same time frame of 2019. Spend totaled $2.6m in 2019; it did not utilize this channel in 2018. It primarily targets millennial and Gen-Z women via this channel (see targeting right).

According to Adbeat's estimates, out of the $441.9k the brand spent on digital display ads since June 2018, $309.4k (70%) was spent after June 2019. It placed 52% of these as video ads through YouTube onto and It placed 30% of these ads site direct onto sites such as,,, and Finally, it placed 18% of these ads programmatically through Google Display Network onto sites such as,,, and 

Native's target demographic tends to consist of better-for-you consumers; its aforementioned spending efforts, ad targeting and focus on social channels for this new initiative lead us to believe it's specifically trying to reach Gen-Z and millennials (parents especially). Thus, you should also offer paid social, podcast and/or OTT ad space. Remember, Native wants to reach consumers staying at home right now, and this audience is currently consuming more media than ever. Parent company P&G also utilizes OOH, print, radio and local broadcast.

Agency & martech readers - Native is clearly able and willing to work with outside agencies; we will let you know when we confirm whether Mustache is an AOR or a project-based partner. Hearts & Science handles P&G's media buying and planning, but you may be able to establish digital and/or social media management partnerships.