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Madwell | Agency Profile, Contacts, AOR, Client Relationships
Service: creative agency
- Main Telephone
- (347) 713-7486
Primary Address
65 Porter Avenue
Brooklyn,
NY
11237
USA
Madwell Contacts
Contacts (5/28)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gabriela B. | President | NY | ||||||||||||
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| Chris S. | Co-Founder & Chief Creative Officer | NY | ||||||||||||
| David E. | Co-Founder & Chief Executive Officer | NY | ||||||||||||
| Dan T. | Chief Financial Officer | NY | ||||||||||||
| Colin M. | Director, Agency Operations | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Zing Zang launches new products
Sales Lead: just launched the first new line expansion in its 25-year history with two product launches.
- The company just released a new Bloody Mary mix and a ready-to-drink Bloody Mary beverage.
- The company will likely:
- Launch promotional material supporting the new beverages
- Keep increasing digital spend
- Target demographic:
- Drinking-age (21+) Gen-Z and millennials
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: ZZ hasn't utilized national TV since allocating around $611 in mid-2022, so it may return to this channel in mid-2023.
- Last year: In 2022, the company only ended up reaching about half of its estimated full-year 2021 spend of $1.1k.
- 2022 ad programming: ZZ's 2022 commercials targeted male sports enthusiasts watching Pickleball.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the company has spent approximately $7.7k on digital ads, 35% more than the approximately $5.7k spent within the same 2023 timeframe.
- YTD data: ZZ has earned ~576.4k digital impressions YTD via mobile display (38%), Facebook (30%), desktop display (17%), and Instagram (15%) ads.
- In 2022, it placed most of its mobile display ads site direct onto espn.com.
- Last year: The company spent roughly $222k on this channel last year, 12% more than the roughly $198.9k spent in 2021.
Additional agency insights:
- Opportunity: ZZ may be in search of an agency partner to handle PR, experiential, and/or multicultural services; contact soon to remain top-of-mind.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .