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Huge, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: integrated

Main Telephone
(718) 625-4843
Primary Address
45 Main Street
Second Floor, Suite 220
Brooklyn, NY 11201

Huge, Inc. Contacts

Contacts (5/77)
Name Title State
Blake W. President NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (718) 625-4843
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 Main Street
Second Floor, Suite 220
Brooklyn, NY

Matt W. President - Brooklyn Office NY
Mat B. Chief Executive Officer NY
Matthew C. Head of Transformation Management NY
Ashley G. Art Director NY

Client Relationships

Brand Service From To Media Spend
***********, ***. Digital *****
****** ******* Creative, Digital *******
********** Creative *******
***** Creative *
***** ******* ********, *** Digital *

See Winmo sales intelligence in action


Planet Fitness launches first campaign from new AOR

Sales Lead:  teamed up with Amazon on a new campaign that gives people free Amazon Halo View wearables for becoming premium gym members.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, PF has spent approximately $28m on national TV commercials, 43% more than the approximately $19.6m spent in all of 2021.
    • Last year: The company spent around $19.6m on this channel last year after having spent 32% more, around $25.8m, in 2020.
    • 2022 ad programming: PF's 2022 commercials have targeted millennials watching shows such as NFL Football, Dick Clark's New Year's Rockin' Eve With Ryan Seacrest 2022, Good Morning America, Today, and Friends.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has allocated roughly $44.4m on digital ads, 54% more than the roughly $28.9m allocated in all of 2021.
    • YTD data: Since the beginning of 2022, PF has earned ~5.6b digital impressions via Instagram (48%), Facebook (42%), desktop video (8%), mobile display (1%), and desktop display (1%) ads.
    • Last year: In 2021, the company's estimated full-year spend more than doubled to $28.9m from that of $13.8m in 2020.
  • Additional channel insights  
    • The company utilizes print (newspapers), OOH, radio, podcasts, and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.​​​​​​​