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Huge, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (718) 625-4843
Primary Address
45 Main Street
Second Floor, Suite 220
Brooklyn,
NY
11201
USA
Huge, Inc. Contacts
Contacts (5/73)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matt W. | Global President | NY | ||||||||||||
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| Blake W. | President | NY | ||||||||||||
| Meg S. | Associate Creative Director | NY | ||||||||||||
| Tom D. | Associate Finance Director | NY | ||||||||||||
| Jay B. | Creative Director, User Experience | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-X Opps: Eargo loses marketing VP (Score 57)
Sales Lead: Eargo is in search of a new top marketer since its former marketing VP, Benjamin De Castro, departed in late December.
- De Castro joined the company in 2015 and is now the CMO at Mixbook.
- Eargo is also still in search of a new CMO.
- The company will likely:
- Need additional marketing assistance in his absence
- spend
- Seek new agency partners, especially once it finds a successor for De Castro
- Target demographic:
- Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Eargo allocated roughly $5.9m toward national TV commercials last year, only around half of the roughly $9.6m allocated in 2021.
- 2022 ad programming: Its 2022 commercials targeted Gen-X watching shows such as Gutfeld!, CBS Mornings, CBS Evening News With Norah O'Donnell, America Says, and Jeopardy!
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, the company spent approximately $125.7k on digital ads, a huge decrease from the approximately $586.2k spent in 2021.
- 2022 data: Eargo earned ~25.7m digital impressions last year via Facebook (67%), desktop video (26%), desktop display (6%), and Instagram (1%) ads.
- The company placed 98% of last year's desktop video ads onto yahoo.com and the remaining 2% onto youtube.com.
Additional channel insights:
- Eargo utilizes Google Ads.
Additional agency insights:
- Opportunity: Get in touch soon to offer creative, PR, digital analytics, experiential, multicultural, and/or social media management services.
- We haven't yet heard of any additional roster shifts since Eargo named March 2022.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Kantar.