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72andSunny | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(212) 993-1300
Primary Address
55 Water Street
Sixth Floor
Brooklyn, NY 11201
USA

72andSunny Contacts

Contacts (5/22)
Name Title State
Antony K. Group Creative Director NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 993-1300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 55 Water Street
Sixth Floor
Brooklyn, NY
11201
USA
Jessica M. Director, Group Strategy NY
Jordan B. Director, Group Strategy NY
Jane K. Lead. Business Development NY
Diandra G. Brand Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******* Creative *
**********.***, *** Creative *
****'* **. Creative *
******* *********** Creative *
******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Wingstop taps 72andSunny as creative AOR (Score 24)


Sales lead: This appointment may lead to spend shifts & additional agency reviews. 

  • year. 
  • The chain selected 72andSunny as its lead creative agency in April 2023.
  • This replaces Leo Burnett, which won the account in 2018. 
  • Joanne Davis Consulting handled the review process. 

Wingstop's target demographic: Male Gen-Zers & millennials

The company will likely:

  • Release fresh creative/launch a campaign
  • Ramp up ad spend
  • Review other agency relationships 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Wingstop spent around $4.5m on national TV ads YTD, about half (52%) of the $8.7m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped by 25% from $29.7m in 2021 to $37.2m in 2022. 
  • Ad programming: It placed ads during programming such as College Basketball, NBA Basketball, WWE Monday Night RAW, Friday Night SmackDown, and Fútbol Mexicano Primera División.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Wingstop spent approximately $7.1m on digital display ads YTD, a 48% increase from $4.8m spent in this channel during the same time period of 2022. 
  • YTD data: 948.6m impressions via Facebook (53%), Instagram (34%), Twitter (6%), YouTube (3%), and desktop video (3%). 
  • 2021-2022 spend: Full-year spend increased by 6% from $20.3m in 2021 to $21.6m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, twitch.tv, and youtube.com. 

Additional channel insights  

  • Vivvix: Wingstop also invests in OOH, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.