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Media Logic | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, b2b, financial services & higher education specialty

Main Telephone
(518)-456-3015
Primary Address
4 Tower Place
Suite 602
Albany, NY 12203
USA

Media Logic Contacts

Contacts (5/24)
Name Title State
David S. President NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (518)-456-3015
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4 Tower Place
Suite 602
Albany, NY
12203
USA

Arte L. Senior Account Director NY
Nicole J. Group Director & Financial Services Practice Lead NY
Denise C. Group Director NY
Brooke G. Senior Account Director NY

Client Relationships


Brand Service From To Media Spend
********* ********** ** ************* Creative *
****** ***, ***. Creative *
******* ******** Social *
*** ********* ******** *****, ***. Creative *
******** ********** Creative *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: PNC Bank taps new AORs amid CMO search (Score 54)


Sales Lead: 

Recent leadership shifts:

  • This shift closely follows PNC's October 2022 promotion of chief communications officer Amanda Rosseter.
    • Rosseter joined the company in August 2021 and was most recently its chief communications officer.
  • PNC is also in the midst of a CMO search since David Thuma, its EVP and CMO since 2015, retired at the end of 2022.
    • Thuma reported to Rosseter until his departure.
    • We will, of course, let you know when PNC appoints a successor.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: PNC has spent approximately $16m on national TV YTD, 28% less than the approximately $22.2m spent by this point last year.
    • Last year: The bank spent around $37.8m on this channel in 2022 after having spent 6% more, around $40.2m, in 2021.
    • 2023 ad programming: PNC's 2023 commercials have targeted male sports enthusiasts watching shows such as NBA Basketball, the 2023 NFL Draft, NHL Hocket, MLB Baseball, and Diners, Drive-Ins and Dinves.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2023, the company has allocated roughly $586.4k toward digital ads, a mere fraction of the roughly $4.1m allocated within the same 2022 timeframe.
    • YTD data: PNC has earned ~82.5m digital impressions YTD via desktop display (63%), YouTube (30%), and mobile display (7%) ads.
      • Top site destinations for this year's desktop display ads include ajc.com (17%), yahoo.com, cnn.com, chicagobears.com, and finance.yahoo.com.
    • Last year: The company's estimated full-year 2022 spend increased by 22% to $12.1m from that of $9.9m in 2021.
  • Additional channel insights  
    • The company utilizes Google Ads along with OOH, local broadcast, digital, print, radio, Facebook, Instagram, Twitter, and online video (primarily via Youtube.com) ads.
    • PNC sponsors podcasts such as WSJ What's News and Fear and Greed.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .