R&R Partners | Agency Profile, Contacts, AOR, Client Relationships
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R&R Partners Contacts
|Pete E.||Partner & President, Government & Public Affairs||NV|
Sample of Related Brands
|Jennifer F.||Corporate Director, Brand & Client Partnerships||NV|
Travel Las Vegas expands relationship with creative AOR, launches post-COVID ad campaign (Score 64)
earlier this year. The company extended its decades-long ad contract for at least another year. Part of this contract extension includes $65m in media buys, production fees, commissions and other advertising costs, subject to TLV board approval.
The city's tourism experienced a devastating impact from the lessening of frequent travel that came as a response to the global pandemic. It already launched a new ad campaign telling potential travelers it's reopened with new public safety restrictions. Developed by R&R, the campaign reminds people of all the fun they can have in LV; it will run on the city's social channels and website through June 12 and then go live on streaming sites such as CBS, NBC, ESPN and NBC.
iSpot estimates the company spent around $18.4m on national TV ads YTD, a slight increase from $18.1m during the same time period of 2019. Full-year spend equaled $25.1m in 2019 and $30.5m in 2018. It mainly targets millennials and Gen-X with a slight female skew via this channel (see targeting right).
TLV's recent rebranding was part of a larger effort (supported by its national TV targeting) to reach more women since the city is pretty well-established among men. Along with the aforementioned channels, the company utilizes search. Its target demographic consists of travelers along with companies and their DMs in search of meeting or convention space.
Agency & martech readers - Reviews often follow one another; since TLV is still happy with its long-time creative AOR, you may be able to secure digital and/or media work.