Noble Studios | Agency Profile, Contacts, AOR, Client Relationships
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Noble Studios Contacts
|Jarrod L.||Chief Executive Officer & Co-Founder||NV|
Sample of Related Brands
|Season L.||Founder & Chief Operating Officer||NV|
|B. C. L.||Chief Creative Officer & Managing Director||NV|
|Tim M.||Creative Director||NV|
|Jill W.||Director, Strategic Planning||NV|
Tourism Opps: Travel Nevada names CMO amid spend decreases (Score 49)
she served as strategy VP. In her new role, Byerman will be responsible for brand management, marketing and research. This hire will affect the organizations spend and could lead to agency appointments, so keep it on your radar.
According to Pathmatics, TN earned 22.5m impressions YTD through Instagram ads (77%) and Facebook ads (23%). It placed 100% of these ads site direct onto instagram.com and facebook.com. It spent around $161k on digital display ads YTD, a 16% decrease from $190.5k spent in this channel during the same time period of 2020. Full-year spend dropped significantly (71%) from $880.9k in 2019 to $253.3k in 2020.
Per Pathmatics, TN spent around $120.6k on national TV ads YTD, a 20% decrease from $150.5k spent in this channel during the same time period of 2020. Full-year spend dropped 73% from $663.7k in 2019 to $176k in 2020. This year, it placed ads during programming such as "The Dead Files," "Expedition Bigfoot," "Paranormal Caught on Camera," "Kindred Spirits" and "Mountain Monsters."
Sellers-- It seems TN is mainly targeting millennials through its digital display and national TV ads. Especially considering it placed all of its digital ads directly onto social media sites. Spend has been declining since 2020, but I assume this is related to the Covid-19 pandemic, which devastated tourism. I predict the new CMO will start to ramps spend back up as travel restrictions are lifted. Sellers should reach out to offer ad space.
Agency & martech readers-- Start reaching out to TN as new CMOs commonly review the agency roster. I believe you will face competition from Fahlgren Mortine (creative, social, media & PR AOR). Those of you with tourism experience may have an advantage.