Malka | Agency Profile, Contacts, AOR, Client Relationships
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Malka Contacts
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Chris A. | Chief Operating Officer | NJ | ||||||||||||
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Louis K. | Founder & Chief Executive Officer | NJ | ||||||||||||
Will K. | Supervising Producer, Director | NJ | ||||||||||||
Thomas M. | Director, Partnerships | NJ | ||||||||||||
Mike M. | Creative Director | NJ |
WinmoEdge
Gen-X, Boomer Female, B2B Opps: Fathom Events taps marketing head amid spend increases, postpones and cancels events due to coronavirus (Score 69)
In March 2020, last February, who departed in May 2019 for a board member role.
imeanddate.com, thecalculatorsite.com and equestriadaily.com.
According to iSpot, the company spent $81.7k on national TV ads YTD, a huge increase from $8k during the same time period of 2019. Its total spend equaled $44.8k in 2019 and $34.7k in 2018. It placed ads during programming popular among boomer and Gen-X women.
Unfortunately, Fathom's events have all been either postponed or canceled for now due to the global pandemic. We expect its spend to taper off soon until its events kick off again. As previously mentioned, Fathom's target demographic primarily consists of boomer and Gen-X women; it also targets businesses such as theaters and content partners.
Agency & martech readers - You may be able to secure PR, digital and/or media work under the company's new leadership. last year.