MikeWorldWide | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Score 59 - Close Watch: Struggling Nikon promotes CEO amid digital ad shift

celebrating their 100th year anniversary this year, has promoted company veteran Bo Kajiwara as their new president and CEO for the Americas. His previous positions, all at Nikon, include general manager for the sales and marketing department; general manager for communications; VP, marketing; and head of the imaging division. He will be responsible for leading marketing efforts, customer satisfaction and product development. 

CEO changes, especially promotions, don't typically make brands immediately ripe for agency and martech roster changes. But, Nikon is a big different, mainly because they're been struggling for so long. Plus, they're battling restructuring to revive growth.

Agency and martech readers - In order to convince millennials that they shouldn't rely solely on their camera phones. Nikon needs major marketing and brand update help. Start laying the groundwork now, so you'll be top-of-mind once their B2C and B2B strategy is set. Competition for work may include Cramer-Krasselt (creative and media), according to Winmo. 

Sellers - Historically, Nikon's marketing approach includes ads across broadcast, print, digital, outdoor and social media. However, according to financials, their advertising expenses have been decreasing since 2013 as funds have been reallocated to higher ROI channels. ISpot reports this year's national TV spend is $195,267, which was allocated solely to NHL games. Last year, spend was $2.8M and ran on a variety of shows targeting women,. 

However, display outlays are up. here for more details. 

According to new product launches.