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Marketsmith, Inc | Agency Profile, Contacts, AOR, Client Relationships




Service: media, direct response

Main Telephone
(973) 889-0006
Primary Address
Two Wing Drive
Cedar Knolls, NJ 07927
USA

Marketsmith, Inc Contacts

Contacts (5/13)
Name Title State
Monica S. Founder & Chief Executive Officer NJ
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (973) 889-0006
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Two Wing Drive

Cedar Knolls, NJ
07927
USA

Carina P. Chief Data Officer NJ
Chris J. Director, Client Performance NJ
Kaming L. Senior Art Director & Creative Studio Manager NJ
Jessica Z. Art Director NJ

Client Relationships


Brand Service From To Media Spend
******* Digital, Programmatic, Experiential, Media Buying, Media Planning *
*** ****** ***** ******* ********** Media Buying, Media Planning *******
****** ******* ********** *****, ***. Creative, Media Buying, Media Planning *******
*** ****** ** ****** *** Creative *******
***** *** Digital *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Lovesac sees positive marketing ROI, will likely continue increasing spend


Media Sales Lead: Lovesac disclosed in its recent Q3 2023 (ended October 30th, 2022) earnings report that its marketing initiatives over the past five years have been very successful. The company spent around $71m on advertising in 2022, a significant increase from $9.2m spent in 2018. This resulted in improved brand awareness, growth, and demand. 

Key Lead Takeaways: Reach out to this company's DMs to offer 2023 ad space because it will likely continue increasing spend. 

Target Demographic: Millennials & Gen-Xers

Key Spend Notes:

  • While the company has increased spend across all channels, it has drastically increased national TV spend over the past several years. 
  • Top spending period: Q1

National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Lovesac under Furniture Stores**

  • 2022 FY Spend: $33.3m
  • 2021 FY Spend: $21.7m
  • 2020 FY Spend: $16.2m
  • 2019 FY Spend: $8.7m

Ad Flight Breakdown (by spend): AFI has aired 8 spots in 2022; the top two were "Designed for Life" and "Designed for Life: Dinosaur."

Top Daypart (by impressions): Day Time (1.3b), Early Fringe (1.2b), Weekend Afternoon (1.9b), Primetime (8m), and Weekend Day (3m). 

Top Networks (by spend): ION, Hallmark, CBS, TBS, and Nick Jr. 

Top Shows (by spend): NFL Football, Friends, Law & Order: Special Victims Unit, PAW Patrol, and NCIS

Top Industry/Vertical Spenders (by spend): Ashley HomeStore (36.9%), IKEA (15.1%), Lovesac (13.4%), Rooms to Go (8%), and La-Z-Boy. 


Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Lovesac under Home & Garden**

2022 FY Spend: $4.2m
2021 FY Spend: $5m
2020 FY Spend: $2.6m
2019 FY Spend: $2.4m

YTD Ad Flight Breakdown:

  • Q1 2022 Spend: $1.5m
  • Q2 2022 Spend: $589.4k
  • Q3 2022 Spend: $723.6k
  • Q4 2022 Spend: $1.3m

YTD Impressions: 463.7m

Top 2022 Ad Types (by spend): Facebook (52%), desktop video (25%), and Instagram (24%). 

Top Purchase Channels: Direct (100%). 

Top Publishers: facebook.com, youtube.com, instagram.com, wowhead.com, and weather.com. 

Top Industry/Vertical Spenders: Amazon.com, Home Depot, Lowe's Home Centers, Ashley Furniture, and Wayfair. 

Top Creative (by spend; see below): Pathmatics reports that 804 creatives have run during 2022 (note that not all creatives debuted in 2022).


Current Agency Roster:

  • Marketsmith: digital, experiential, & programmatic AOR

Insight Sources: Broadcast insights estimated by Pathmatics.