Current Agency Roster:
- Marketsmith: digital, experiential, & programmatic AOR
Insight Sources: Broadcast insights estimated by Pathmatics.
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Marketsmith, Inc | Agency Profile, Contacts, AOR, Client Relationships
Service: media, direct response
- Main Telephone
- (973) 889-0006
Primary Address
Two Wing Drive
Cedar Knolls,
NJ
07927
USA
Marketsmith, Inc Contacts
Contacts (5/13)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monica S. | Founder & Chief Executive Officer | NJ | ||||||||||||
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Sample of Related Brands
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| Carina P. | Chief Data Officer | NJ | ||||||||||||
| Kaming L. | Senior Art Director & Creative Studio Manager | NJ | ||||||||||||
| Jessica Z. | Art Director | NJ | ||||||||||||
| Chris J. | Director, Client Performance | NJ | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******* | Digital, Programmatic, Experiential, Media Buying, Media Planning | * | ||
| *** ****** ***** ******* ********** | Media Buying, Media Planning | * | ||
| ****** ******* ********** *****, ***. | Creative, Media Buying, Media Planning | * | ||
| *** ****** ** ****** *** | Creative | * | ||
| ***** *** | Digital | * |
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Lovesac sees positive marketing ROI, will likely continue increasing spend
Media Sales Lead: Lovesac disclosed in its recent Q3 2023 (ended October 30th, 2022) earnings report that its marketing initiatives over the past five years have been very successful. The company spent around $71m on advertising in 2022, a significant increase from $9.2m spent in 2018. This resulted in improved brand awareness, growth, and demand.
Key Lead Takeaways: Reach out to this company's DMs to offer 2023 ad space because it will likely continue increasing spend.
Target Demographic: Millennials & Gen-Xers
Key Spend Notes:
- While the company has increased spend across all channels, it has drastically increased national TV spend over the past several years.
- Top spending period: Q1
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Lovesac under Furniture Stores**
- 2022 FY Spend: $33.3m
- 2021 FY Spend: $21.7m
- 2020 FY Spend: $16.2m
- 2019 FY Spend: $8.7m
Ad Flight Breakdown (by spend): AFI has aired 8 spots in 2022; the top two were "Designed for Life" and "Designed for Life: Dinosaur."
Top Daypart (by impressions): Day Time (1.3b), Early Fringe (1.2b), Weekend Afternoon (1.9b), Primetime (8m), and Weekend Day (3m).
Top Networks (by spend): ION, Hallmark, CBS, TBS, and Nick Jr.
Top Shows (by spend): NFL Football, Friends, Law & Order: Special Victims Unit, PAW Patrol, and NCIS.
Top Industry/Vertical Spenders (by spend): Ashley HomeStore (36.9%), IKEA (15.1%), Lovesac (13.4%), Rooms to Go (8%), and La-Z-Boy.
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Lovesac under Home & Garden**
2022 FY Spend: $4.2m
2021 FY Spend: $5m
2020 FY Spend: $2.6m
2019 FY Spend: $2.4m
YTD Ad Flight Breakdown:
- Q1 2022 Spend: $1.5m
- Q2 2022 Spend: $589.4k
- Q3 2022 Spend: $723.6k
- Q4 2022 Spend: $1.3m
YTD Impressions: 463.7m
Top 2022 Ad Types (by spend): Facebook (52%), desktop video (25%), and Instagram (24%).
Top Purchase Channels: Direct (100%).
Top Publishers: facebook.com, youtube.com, instagram.com, wowhead.com, and weather.com.
Top Industry/Vertical Spenders: Amazon.com, Home Depot, Lowe's Home Centers, Ashley Furniture, and Wayfair.
Top Creative (by spend; see below): Pathmatics reports that 804 creatives have run during 2022 (note that not all creatives debuted in 2022).
