Swanson Russell | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (402) 393-4940
Swanson Russell Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Heather G. | Art Director | NE | ||||||||||||
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| Chloe B. | Project Manager | NE | ||||||||||||
| Kaila S. | Media Planner | NE | ||||||||||||
| Judy P. | Media Planner | NE | ||||||||||||
| Steve J. | Vice President & Account Supervisor | NE | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Outdoor Tradesmen Opps: Walls Outdoor Goods names creative AOR amid digital display ad spend (Score 52)
Workwear 
brand Swanson Russell as its new creative AOR to spearhead brand development and seasonal campaign work while focusing on building deeper connections with pro tradesmen wired to be outdoors.
Walls now offers free shipping with no minimum spend requirement.
Adbeat estimates out of the $94.1k spent on digital display ads since May 2018, $92.9k (98%) was spent after May 2019. It placed 85% of these ads site direct onto sites such as motortrend.com, outdoorlife.com, gearjunkie.com, fieldandstream.com and outsideonline.com. It placed 15% of these ads programmatically through Google Display Network onto outdoorlife.com and fieldandstream.com.
According to iSpot, the company has not aired a national TV ad since spending $6.5k during Q1 of 2019. It spent $25.5k in 2018 during "Addicted to the Outdoors," a show popular among male Gen-Z and millennials.
It targets workers who earn their living outdoors with products that keep wearers safe, warm and dry; its national TV targeting and increase in digital display ad spend signal a specific target demographic of Gen-Z and millennial men. Thus, you may also want to offer paid social, OTT and/or podcast ad space.
Agency & martech readers - As you know, reviews often follow one another, so you may have opportunities at digital and/or media work here within the coming year. However, you may have an easier time securing project-based and/or Walls-specific work since earlier this year.