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Bailey Lauerman | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(402) 514-9400
Primary Address
1299 Farnam Street
Suite 1400
Omaha, NE 68102

Bailey Lauerman Contacts

Contacts (5/9)
Name Title State
Carter W. Chairman & Chief Creative Officer NE
Sample of Related Brands
Email: *****@*******.***
Main Phone: (402) 514-9400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1299 Farnam Street
Suite 1400
Omaha, NE

Greg A. Chief Executive Officer NE
Spencer P. Chief Financial Officer & Head, Finance NE
Sean F. Head, Creative Operations NE
Lauren S. Head, Business Development NE

Client Relationships

Brand Service From To Media Spend
***** ***** ***** Creative *
****** Creative *
******** ** ********** Creative *
*** ******* Creative *
***** ******* *********** Media Buying, Media Planning *

See Winmo sales intelligence in action


Millennial Media Opps: AMC Entertainment announces retail partnership with Walmart (Score 74)

Sales lead: Reach out to this company's DMs if you can help it promote its retail offerings. 

  • Walmart to sell its ready-to-eat popcorn line. 
  • AMC's popcorn line is currently available at 2.6k Walmart locations.
  • It is available in three flavors: extra butter, classic butter, and lightly salted. 
  • The company plans on forming additional retail partnerships as well. 

AMC's target demographic: Millennials 

The company will likely:

  • Increase ad spend to promote its deal with Walmart
  • Seek new agency partners/build out its current roster
  • Continue shifting ad dollars from TV to digital

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: AMC has not allocated any budget toward national TV ads YTD.
  • 2021-2022 spend: Full-year spend fell by 57% from $6.8m in 2021 to $2.9m in 2022. 
  • Ad programming: It placed ads during programming such as The Tonight Show Starring Jimmy Fallon, Chicago Med, Late Night With Seth Meyers, Chicago Fire, and Weakest Link. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: AMC spent around $3.1m on digital display ads YTD, a 55% increase from $2m spent in this channel during the same time period of 2022. 
  • YTD data: 420.8m impressions via Facebook (73%), Instagram (25%), YouTube (1%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend increased by 7% from $13.3m in 2021 to $14.2m in 2022.
  • Ad location: It placed 99% of these ads directly onto sites such as,,,, and It placed 1% of these ads indirectly through The Trade Desk onto sites such as,,,, and 

Additional channel insights  

  • Vivvix: AMC also invests in OOH and local broadcast. 

Agency analysis:

  • Opportunity: You may be able to pick up PR work to help promote AMC's new retail partnership. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.