Wildfire | Agency Profile, Contacts, AOR, Client Relationships
- Main Telephone
- (336) 777-3473
|Brad B.||Owner & Chief Executive Officer||NC|
Sample of Related Brands
|Mike G.||Founder & Chief Creative Officer||NC|
|Traci N.||Creative Director||NC|
|Katherine M.||Group Account Director||NC|
|Jonathan R.||Associate Creative Director||NC|
Review Imminent: PepsiCo announces Super Bowl commercials amid 2019 iniative plans, upcoming CEO departure (Score 89)
late 2017, representing a total investment of over $15 million. PepsiCo will also sponsor the game's halftime show.
CEO Albert Carey has announced his upcoming retirement at the end of March, after which the company will divide its leadership duties between Vivek Sankaran, who will be CEO of Frito-Lay, and Kirk Tanner, who will lead the North American business division as CEO.
Sellers should expect not an overall spend increase, but a rise in digital versus other channels. Spend is typically high year-round, with a spike in Q4, and its target demographic consists largely of millennials and Gen-Zers. Per Kantar, the company typically invests in broadcast, digital, outdoor, print, radio and social media platforms.
Pepsi will use a new tagline during 2019 as part of a marketing overhaul, replacing "Live for Now" with "For the Love Of It" in new content that will be promoted in packaging, outdoor, TV and digital spaces. The brand has also partnered with musician Simon Fuller for his latest pop group, New United, which brings singers and dancers together in a new Pepsi jingle.
PepsiCo has been focusing more and more on nutritious options, and it expects to continue doing so (more Quaker Oat Beverage. Forecasted trends consist of mindful eating, brain health, protein power and consumer responsibility.
Since buying Health Warrior recently, PepsiCo has been busy with the brand. With the help of here).
View national TV and digital display spend, via Adbeat, for some top brands below.
|Brand||2018 (TV)||Past 12 Months (digital)||2017 (TV)||Past 24 Months (digital)|
|Pepsi||$189.7 million||$2.2 million||$134.3 million||$3.6 million|
|Mountain Dew||$128.1 million||$4.1 million||$93.9 million||$6 million|
|Cheetos||$46.5 million||$20,700||$49.3 million||$20,700|
|Doritos||$57.1 million||~$496,000||$64.4 million||~$600,000|
|Gatorade||$121.3 million||$11.4 million||$131 million||$12 million|
|Tropicana||$20.5 million||$388,200||$55 million||$1.2 million|
|Quaker Oats||$28.9 million||$4.1 million||$66.8 million||$4.6 million|
|Total||$617.1 million||$23.3 million||$594.7 million||$28.7 million|
Agency & martech readers - PepsiCo recently added personnel and dropped its digital AOR, so keep reaching out for potential work. OMD has handled media buying and planning for more than ten years, far longer than average agency tenure (3-4 years). The company brought social media in-house in 2017 and may do the same with its digital duties.
Please feel free to read more about Edge's take on recent activity among Gatorade and Quaker Oats, respectively, here.