Mediahub Global Winston Salem | Agency Profile, Contacts, AOR, Client Relationships
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Mediahub Global Winston Salem Contacts
|Jennifer R.||Associate Media Director||NC|
Sample of Related Brands
|Scott W.||Supervisor, Media||NC|
|Megan H.||Media Supervisor, Integrated Media Planner||NC|
|Jackie G.||Vice President & Director, Media||NC|
|Karen W.||Senior Vice President & Group Media Director||NC|
Campaign Imminent: Kumon taps creative AOR as digital spend spikes (Score 44)
Curious Jane as AOR to increase brand awareness, reach new students and support its expansion plans. A new creative campaign will debut within the coming months.
According to iSpot, Kumon has allocated roughly $487.3k toward national TV commercials YTD, down 38% from the roughly $786.2k it had allocated by this point last year. The after-school education program ended up allocating roughly $809.2k toward this channel last year, almost triple the roughly $325.9k it allocated in 2019. Kumon's 2021 commercials have targeted a wide audience through shows such as MTP Daily, Hallie Jackson Reports, Bake It Like Buddy, Super Monsters and The News With Shepard Smith.
So far this year, Pathmatics reports the company has spent approximately $2.6m on digital ads, already more than 3x the approximately $697k it spent in all of 2020. Kumon's estimated full-year 2020 spend, $697k, reached 12% more than that of $621.3k in 2019. The company has earned around 335.6m digital impressions YTD via Facebook (76%), Instagram (12%), desktop video (6%), desktop display (4%) and mobile display (2%) ads.
Kumon targets homeschooling parents and schools. Right now, it's especially targeting Gen-Z parents via paid social. Sellers should get in touch soon to secure last-minute ad dollars for the initiative that will launch soon. Per Kantar data, the company also invests in local broadcast.
Agency & martech readers - Reviews often follow one another closely, so get in touch soon to offer media, PR, digital and/or social support, all of which Mediahub Winston Salem has handled in the past.