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Mediahub Global Winston Salem | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(336) 765-3630
Primary Address
525 Vine Street
Suite 340
Winston-Salem, NC 27101
USA

Mediahub Global Winston Salem Contacts

Contacts (5/12)
Name Title State
Karen W. Senior Vice President & Group Media Director NC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (336) 765-3630
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 525 Vine Street
Suite 340
Winston-Salem, NC
27101
USA

Debbie B. Senior Vice President & Director, Audio & Video Investment NC
Jennifer C. Vice President & Account Director NC
Marianne K. Vice President & Associate Director, Alternative Media NC
Lauri B. Executive Director, Media NC

Client Relationships


Brand Service From To Media Spend
***** **** media buying & planning unknown present *
******** *********** media buying & planning unknown present *****
*** ************** creative unknown present ******
***** media buying & planning unknown present *
**** ****** *********** Media Buying, Media Planning unknown present *******

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B2B Media Opps: Dropbox launches first spot with new media AOR


Update: Mediahub as its media AOR to replace Starcom, which has handled some media duties for the company in the past. Brand marketing head Jessica English said that the media shop will work "very closely" with 72andSunny, creative AOR since 2015, to launch new brand efforts aimed at further positioning as an industry leader that helps problem solvers work efficiently. “We believe there should be no separation between creative and media and that there are brilliant media-led creative ideas and creative-led media ideas,” she said. “We wanted our best minds to work completely in tandem and as one team to go beyond finding placements for the creative we made and/or creative for the media we bought.” The agencies have released their first work together (see above) across online and social channels.

English said that Mediahub stood out from competition because “they had the best strategic response to how they’d help us accomplish our communication goals - that Dropbox is far more than storage, [but] rather a collaborative solution that lives at the center of the world’s most innovative teams.” Dropbox was also impressed by how the shop focused "on moments when we knew our audience would be most amenable to hearing and seeing communication from us that is both interesting and informative.”

Over the past year, Mediahub has added clients including Ulta Beauty, Wyndham Hotels and Resorts, Chipotle, MTV,  New Balance and Bloomin' Brands.

Since the article below was published, Pathmatics reports that Dropbox's YTD digital display has increased to $5.7 million.


Below was originally published on 8/15:

In the Q2 earnings call, Dropbox CEO and co-founder, Drew Houston, announced some executive changes. COO Dennis Woodside will depart as of September 4. In his stead, VP of business strategy and operations, Yamini Rangan was promoted to chief customer officer, effective August, and current VP of communications, Lin-Hua Wu, will be promoted, though Houston fails to specify to which position. He also mentions that, effective as of July, the company hired Naman Khan to VP of product marketing. He was formerly VP of product marketing at Salesforce.

Outside of hires mentioned in the earnings call, the company picked up Product Marketing Manager Danielle Fox, who started in July; Global Marketing Operations Lead Dan Nevers, who started in June; Marketing Operations Manager Scott Daily, who started in May; and Brand Marketing Manager Dani Hussey, who started in July. In addition, they promoted Senior Product Marketing Manager Eileen Reyes to the position of product marketing team lead for self-service growth, effective June.

None of these new personnel are a new CMO, but they still suggest agency shifts may be underway. Note, too, that all of Dropbox's agency relationships are past average tenure (3 to 4 years). mentioned by CMO Carolyn Feinstein post-IPO. However, do keep in mind that Houston said they were beginning to automate work typically done by a sales or marketing team; "more and more using technologies like machine learning, AI, data science, not only to improve te end user product experience, but also to match [their customers] with the paid plans that make sense for them and to get them to engage with functionality that they might not be aware of." Of course, high ROI is always important. 

Sellers -- marketing spend has been going up, and these new personnel suggest that those increases will continue. Thus, it would be in your best interest to reach out, as well. Their primary channels are digital and TV, though they also do some work through earned media and social media. Those with high ROI engagement among business decision makers (male skew) will have the biggest advantage. Spends tends to be pretty even from quarter-to-quarter.

iSpot reports a year-to-date (YTD) national TV spend of $3.4 million, which the majority of has been placed on male-focused sports programming (see show targeting right). Spend for 2017 totaled $3.6 million, and nothing was spent in 2016.

Pathmatics reports a YTD digital display spend just shy of $4 million, a huge increase from the same timeframe of 2017, which only saw a spend of $644,500. Full 2017 spend was $1.8 million, and spend for 2016 totaled $880,500. Ads are placed primarily direct, and top ad destinations include youtube.com, wired.com, slate.com, accuweather.com and wsj.com.

According to Kantar, digital search in Q1 2018 totaled $535,307, a drop from Q1 2017's $648,352. Across all of 2017, digital search totaled $2.4 million, and in 2016, the channel cost $2.5 million.