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Gen-Z, Millennial Parents Opps: Owlet Baby Care searches for marketing SVP amid spend increases (Score 56)

naming Kady Srinivasan CMO about a year ago.

Owlet produces a variety of baby monitoring products. Perhaps is most popular product is The Owlet Smart Sock that monitors a baby's heart rate and oxygen levels while the baby sleeps. Its products are available through its eCommerce platform here. 

According to Pathmatics, Owlet earned 593.6 impressions through Facebook ads (95%) and Instagram ads (5%). It placed 100% of these ads site direct onto facebook.com, instagram.com and gothamist.com. It spent $4.7m in this channel over the last 365 days, a 38% increase from $3.4m spent during the 365 days prior. 

Sellers-- Owlet mainly targets millennial and Gen-Z parents that want to utilize technology in their child-care. It seems to focus the majority of marketing dollars on digital and social media ads, and it has been pumping additional dollars into those channels over the last year. Sellers should reach out offering relevant ad space. 

Agency & martech readers-- To the best of our knowledge, Owlet has not parented with any new agencies since appointing Srinivasan as CMO last year. You should keep reaching out pitching your services. We believe you will face competition from media agency Media Two Interactive. I recommend offering digital and/or social media assistance.