919 Marketing | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (919) 557-7890
919 Marketing Contacts
|David C.||Founder & Chief Executive Officer||NC|
Sample of Related Brands
|Sue Y.||Executive Vice President & Managing Director,Content||NC|
|Graham C.||Vice President, Account Services||NC|
|Scott C.||Vice President, Account Services||NC|
|Danielle D.||Director, Media Relations||NC|
Midwest, Parents Digital Opps: Gold Star Chili taps media, creative & PR AORs as it looks to expand
919 Marketing as PR AOR to provide marketing analytics, drive franchise development and build brand awareness. This should lead to more advertising from GSC, which should in turn, lead to more dollars for you all to secure.
While many restaurant chains struggled this year due to coronavirus, GSC has actually improved sales compared to 2019. Before the outbreak, Q1 numbers were up nearly 10%, then briefly dropped, but it still beat 2019 Q2 by 7%. It achieved this by altering its marketing strategy to be more agile, improving drive-thru, carry-out, delivery and online ordering. GSC is attempting to build on this GSC plans to renovate several restaurants as well as open new locations, per Restaurant News. It has already renovated five locations this year, with a goal of 13 total in 2020. It opened a new Tom & Chee in Pittsburgh with hopes of adding five more this year.
Per Adbeat, out of the $2.5k GSC spent on digital display ads since September 2018, it spent around 88% ($2.2k) in this channel after September 2019. It placed 100% of these ads programmatically through Google Display Network onto sites such as healthygem.com, accuweather.com, domesticatedcompanion.com, wunderground.com and daytonlocal.com.
Sellers-- It also invests in local OOH ads, per Kantar. Please view GSC locations here; the company mainly operates in the Midwest, with locations in the southeast as well. I expect to see increased advertising dollars from this company in the future as the agency hires show it is committed to investing more funds in order to build brand awareness. GSC will most likely target millennial parents and Gen-Zers, so reach out offering digital ad space.
Agency & martech readers-- GSC's roster could be full considering it just tapped two agencies, but agency hires are known to follow one another. I suggest reaching out offering digital and social services for the best chance of winning work with this company.