Pace Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: Creative Agency
- Main Telephone
- (336) 378-6065
Pace Communications Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gordon L. | Chief Marketing Officer & Executive Vice President | NC | ||||||||||||
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| Sean M. | Vice President, Client Solutions & Managing Director & Partner | NC | ||||||||||||
| Leigh Ann K. | Chief Financial Officer & Chief Operations Officer | NC | ||||||||||||
| Bonnie M. | President & Chief Executive Officer | NC | ||||||||||||
| Neil M. | Executive Creative Director | NC | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Military Personnel Opps: USAA promotes brand, marketing, communications execs amid ad spend increases (Score 63)
the financial institution for military personnel, has created a new department which unites several marketing and communication functions. Tony Wells, who has spearheaded the company's marketing teams since 2017, will step up as chief brand officer, his responsibilities including marketing and corporate communications. Additionally, USAA promoted Mayra Rivera, who has over the past 20 years led creative/campaign development, client management, media, sponsorships and agency management, as CMO. Finally, the company promoted Lindsey O'Neill, who joined in 2014 and has handled several corporate communications staff, to the role of chief communications officer.
USAA responded to the global pandemic by announcing the plan to return $800m to its members as a 20% credit on three months' worth of promotions; it recently revealed it will return an additional $270m dividend to its auto insurance policy holders.
According to iSpot's approximations, USAA has maintained a steady national TV commercial spend throughout the year, undeterred by the global pandemic. YTD spend of $121.1m targeted male sports enthusiasts (see targeting right), up 3% from the $117.2m spent by this point last year. The organization's full 2019 spend grew by 45% to $256.5m from $176.4m in 2018.
Adbeat reports an even larger increase for USAA's digital display ad spend; out of the $98.1m spent since August 2018, 90% ($88.1m) was spent since August 2019. Most of the past year's spend went toward YouTube videos ($85.5m).
Additionally, Magellan reports USAA has utilized two podcast ads within the past year.
This sharp growth in the company's digital display ad spend and usage of podcasts lead us to believe its male target demographic currently consists of Gen-Z and millennial military personnel. To reach this relatively young audience, it may also utilize OTT and/or paid social. Kantar data reports USAA also utilizes OOH, print (newspapers), radio and local broadcast.
Agency & martech readers - Promoted marketers don't always conduct agency reviews, but it seems these appointments reflect an overall shift of the company's marketing team and strategy, which could definitely make work available. Reach out to remain top-of-mind. Winmo states USAA currently works with Pace Communications (social).