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McKinney | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(919) 313-0802
Primary Address
318 Blackwell Street
Durham, NC 27614
USA

McKinney Contacts

Contacts (5/29)
Name Title State
Tim J. Partner & Chief Financial Officer NC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (919) 313-0802
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 318 Blackwell Street

Durham, NC
27614
USA

Jonathan C. Partner & Chief Creative Officer NC
Gretchen W. Chief Client Officer NC
Janet N. Partner, Executive Vice President & Director, Agency Communications NC
Lisa H. Executive Vice President & Executive Director, Account Management NC

Client Relationships


Brand Service From To Media Spend
****** ****** Creative 2022 present *
****** ********** Creative 2019 present ***
**** ******* ******* Creative 2022 present ********
******* ****** Creative 2019 present ***
****** ****** *************, ***. Creative 2019 present ******

See Winmo sales intelligence in action

WinmoEdge

Female Gen-Z, Millennial Opps: Signet Jewelers plans to increase spend in fiscal 2022


wrote to inform you about Signet purchasing Rocksbox earlier this year. 

Per Pathmatics, Signet earned 2b impressions YTD through Instagram ads (59%), Facebook ads (22%), desktop video ads (12%), desktop display ads (4%), mobile display ads (2%) and mobile video ads (2%). It placed the majority (96%) of these ads site direct onto sites such as instagram.com, facebook.com, youtube.com, twitter.com and abcnews.go.com. It placed the remainder (4%) through a variety of indirect channels onto sites such as yahoo.com, reddit.com, foxnews.com, xda-developers.com and mocospace.com. It spent around $15.8m on digital display ads YTD, a significant jump from $4.3m spent in this channel during the same time period of 2020. Full-year spend increased 10% from $13.6m in 2019 to $15m in 2020. 

You can view our national TV spend chart for Jared, Zales and Kay here. All data comes from iSpot.

Sellers-- Signet mainly targets millennial and Gen-Z women through digital display and national TV ads. It has been increasing spend in both channels and plans to continue adding dollars throughout the year. It also targets gift-giving men. Signet also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Remember, Signet plans on ramping up spend, so start reaching out to secure some of these extra ad dollars. 

Agency & martech readers-- To the best of my knowledge, Signet works with McKinney (Jared's creative). I recommend looking for work elsewhere for the time being as there are no signs of an upcoming review.