Insight Sources: Broadcast insights estimated by Kantar.
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BooneOakley | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (704) 333-9797
Primary Address
1445 South Mint Street
Charlotte,
NC
28203
USA
BooneOakley Contacts
Contacts (5/9)
Name | Title | State | ||||||||||||
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David O. | Chief Creative Officer | NC | ||||||||||||
Sample of Related Brands
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Laura B. | Art Director | NC | ||||||||||||
Mary G. | ACD Copywriter | NC | ||||||||||||
Savannah J. | Art Director | NC | ||||||||||||
Claire O. | Director, Account Services | NC |
WinmoEdge
Bojangles hires growth VP amid spend increases (Score 30)
Sales lead: The chain will likely continue increasing ad spend as it expands.
- Bojangles hired Patricia Halpin as growth VP late last year.
- Halpin most recently served as the development & market operations head of Subway.
- She is responsible for the chain's expansion efforts.
Bojangles' target demographic: Male Gen-X & millennial sports fans
The company will likely:
- Continue ramping up ad spend
- Hire a PR agency to help advertise new locations
- Open new locations
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2022 spend: Bojangles spent approximately $463.3k on national TV ads in 2022.
- 2020-2021 spend: Full-year spend equaled $33.8k in 2020 and $23.1k in 2021.
- 2022 ad programming: It placed ads during programming such as College Basketball, The Rally Rewind, MLB Baseball, Duke All-Access, and Women's College Basketball.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Bojangles spent nearly $4.9m on digital display ads in 2022.
- 2022 data: 592.9m impressions via Facebook (57%), Instagram (34%), desktop display (5%), mobile display (3%), and desktop video (2%).
- 2020-2021 spend: Full-year spend increased by 32% from $2.8m in 2020 to $3.7m in 2021.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, myfox8.com, wbtv.com, and wsoctv.com.
Additional channel insights
- It also invests in OOH and local broadcast.
Agency analysis:
- Opportunity: Reach out to Bojangles' DMs to see if it plans on reviewing any of these accounts.
- It may need PR assistance to promote new locations.
- Current roster:
- EP+Co: creative AOR
- BooneOakley: experiential AOR
- AC&M Group: multicultural AOR
- In-house: media