Back to All Agencies

BooneOakley | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(704) 333-9797
Primary Address
1445 South Mint Street
Charlotte, NC 28203
USA

BooneOakley Contacts

Contacts (5/9)
Name Title State
David O. Chief Creative Officer NC
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (704) 333-9797
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1445 South Mint Street

Charlotte, NC
28203
USA

Laura B. Art Director NC
Mary G. ACD Copywriter NC
Savannah J. Art Director NC
Claire O. Director, Account Services NC

Client Relationships


Brand Service From To Media Spend
***** *** Creative *
**** **** Creative *

See Winmo sales intelligence in action

WinmoEdge

Bojangles hires growth VP amid spend increases (Score 30)


Sales lead: The chain will likely continue increasing ad spend as it expands. 

  • Bojangles hired Patricia Halpin as growth VP late last year. 
  • Halpin most recently served as the development & market operations head of Subway. 
  • She is responsible for the chain's expansion efforts. 

Bojangles' target demographic: Male Gen-X & millennial sports fans

The company will likely:

  • Continue ramping up ad spend
  • Hire a PR agency to help advertise new locations 
  • Open new locations

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: Bojangles spent approximately $463.3k on national TV ads in 2022. 
  • 2020-2021 spend: Full-year spend equaled $33.8k in 2020 and $23.1k in 2021. 
  • 2022 ad programming: It placed ads during programming such as College Basketball, The Rally Rewind, MLB Baseball, Duke All-Access, and Women's College Basketball

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Bojangles spent nearly $4.9m on digital display ads in 2022. 
  • 2022 data: 592.9m impressions via Facebook (57%), Instagram (34%), desktop display (5%), mobile display (3%), and desktop video (2%). 
  • 2020-2021 spend: Full-year spend increased by 32% from $2.8m in 2020 to $3.7m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, myfox8.com, wbtv.com, and wsoctv.com.

Additional channel insights  

  • It also invests in OOH and local broadcast. 

Agency analysis:

  • Opportunity: Reach out to Bojangles' DMs to see if it plans on reviewing any of these accounts. 
    • It may need PR assistance to promote new locations. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.