Darby Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, marketing agency
- Main Telephone
- (828) 254-0914
Darby Communications Contacts
Sample of Related Brands
|Cory V.||Digital Marketing Director||NC|
|Katie R.||Account Executive||NC|
|Suzanne H.||Senior Account Executive||NC|
|Angela R.||Vice President & Senior Account Executive||NC|
Digital Opps: SylvanSport names marketing leader (Score 65)
Vocational Services where she served as marketing & growth VP. This hire will affect the marketing strategy and could lead to agency reviews, so keep an eye on this company.
Per Pathmatics, Sylvan earned 711.6k impressions YTD through desktop display ads. It placed 100% of these ads indirectly through yahoo.com, news.yahoo.com, finance.yahoo.com and sports.yahoo.com. It only spent about $1.7k on digital display ads YTD, just 21% of the $9k spent in this channel during the same time period of 2020. Full-year spend dropped 53% from $19.7k in 2019 to $9.2k in 2020.
Sellers-- Sylvan's products most likely appeal to Gen-Z and millennial outdoors enthusiasts. It mainly invests in digital ads; however, it has been decreasing spend steadily since 2019. It may try new channels once the new sales and marketing VP implements her strategy. Sellers should start reaching out to see what types of ad space you may be able to provide.
Agency & martech readers-- I believe the only agency Sylvan works with is PR AOR Darby Communications. I advise readers to start reaching out to Buchman to see if you can pick up any of Sylvan's business.