The Ramey Agency | Agency Profile, Contacts, AOR, Client Relationships
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- (601) 898-8900
The Ramey Agency Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bob P. | Partner & Executive Director, Creative | MS | ||||||||||||
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| Eddie W. | Partner, Senior Vice President & Director, Integrated Marketing | MS | ||||||||||||
| Wes W. | Chief Creative Director | MS | ||||||||||||
| Chris R. | Chief Executive Officer | MS | ||||||||||||
| Jack G. | President | MS | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Digital Opps: Newk's Eatery appoints PR AOR (Score 22)
national and trade media outreach, as well as blogger and athlete partnerships. NE believes Champion will help grow its business and reach new consumers.
According to Pathmatics, NE earned 123.7m impressions YTD through Facebook ads (57%), Instagram ads (37%) and desktop video ads (6%). It placed 100% of these ads site direct onto sites such as facebook.com, instagram.com, youtube.com and spin.com. It spent around $1m on digital display ads YTD, a huge jump from $53.9k spent in this channel during the same time period of 2020. Full-year spend fell 34% from $89.8k in 2019 to $58.6k in 2020.
Sellers-- I believe NE is attempting to reach Gen-Z and millennial consumers, considering it currently allocates the majority of its ad dollars towards digital channels. Furthermore, it placed most of its digital ads directly onto social media sites Facebook and Instagram. NE also invests in OOH ads, per Kantar. You can view NE's locations here, to see where you may be able to offer local ad space. Sellers should reach out to see what types of ad space you can offer.
Agency & martech readers-- As you know, agency reviews commonly follow one another, so start reaching out to NE to see if it needs any more help. I believe the only agency you will face competition from is The Ramey Agency, which provides social media assistance. I advise readers to focus your pitches on helping this company build brand awareness.