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Switch | Agency Profile, Contacts, AOR, Client Relationships




Service: experiential

Main Telephone
(314) 206-7700
Primary Address
6600 Manchester Avenue
Saint Louis, MO 63139
USA

Switch Contacts

Contacts (5/7)
Name Title State
John N. Co-President MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (314) 206-7700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6600 Manchester Avenue

Saint Louis, MO
63139
USA

Kevin Q. Co-President MO
Christopher J. Vice President, Corporate Business Development MO
April H. Director, Field Sampling MO
Craig K. Senior Creative Director MO

Client Relationships


Brand Service From To Media Spend
*-**** ****** Creative, Digital, Experiential 2011 present *******
***** ***** ***** Creative, Experiential, Media Planning 2012 present ***
********** ******** Experiential unknown present ********
***** *********** Experiential unknown present ********
****** **** Experiential unknown present *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial Opps: FedEx parting ways with marketing, communications SVP amid digital spend increases (Score 25)


Patrick Fitzgerald, integrated marketing and communications SVP at FedEx since 2013, is departing at the end of March. Fitzgerald joined the company in 2007 as a communications director for FedEx Ground. He has not yet announced next steps, and FedEx already started looking for his replacement. Since Brie Carere was promoted to chief communications and marketing officer in early 2019, Fitzgerald has served under her leadership.

According to national TV spend of around $11.9 million has targeted male, sports-oriented audiences (see targeting right), up 27% from around $9.4 million in the same 2019 timeframe. FedEx's full 2019 spend decreased by -26% to roughly $48.5 million from roughly $65.7 million in 2018. Most of FedEx's national TV commercials air from Q4-Q1, which makes sense considering how many people need to send packages around the holidays. Perhaps we will see a return to this channel when the company replaces Fitzgerald, or perhaps this drop has allowed for a larger digital display spend.

Speaking of which, Adbeat reports that FedEx has spent ~$6.9 million during March 2019-2020, around double the ~$3.6 million spent during March 2018-2019. Most of the past year's ads were either YouTube videos on youtube.com ($2.2 million) or site-direct placements on publishers such as nfl.com ($1.5 million), nba.com, allrecipes.com, yahoo.com and dallascowboys.com.

As you can see from both FedEx's national TV targeting and its digital display ad placement, the company is doing its best to reach male, sports-oriented audiences; the rise in the latter channel signals a millennial skew. Kantar data reports that the company also utilizes search, OOH, print (newspapers and magazines), radio and local broadcast. Its recent Q2 2020 earnings call (FY closes in May) detailed that FedEx is primarily focused on its B2B and e-Commerce business; thus, we may also see other kinds of digital advertising such as paid social. In UPS.

Agency & martech readers - We haven't heard of any agency roster shifts since FedEx hired CMO Carere in January 2019, so reach out soon to be top-of-mind when the company replaces Fitzgerald. To the best of our knowledge, your competition will include Switch (experiential).