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Switch | Agency Profile, Contacts, AOR, Client Relationships




Service: experiential

Main Telephone
(314) 206-7700
Primary Address
6600 Manchester Avenue
Saint Louis, MO 63139
USA

Switch Contacts

Contacts (5/7)
Name Title State
John N. Co-President MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (314) 206-7700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6600 Manchester Avenue

Saint Louis, MO
63139
USA

Kevin Q. Co-President MO
Christopher J. Vice President, Corporate Business Development MO
Craig K. Senior Creative Director MO
April H. Director, Field Sampling MO

Client Relationships


Brand Service From To Media Spend
*-**** ****** Creative, Digital, Experiential 2011 present *******
***** ***** ***** Creative, Experiential, Media Planning 2012 present ***
********** ******** Experiential unknown present ********
***** *********** Experiential unknown present ********
****** **** Experiential unknown present ********

See Winmo sales intelligence in action

WinmoEdge

Male Gen-Z, Millennial Opps: FedEx (Score 66) acquires ShopRunner (Score 74) after tapping new marketing lead


FedEx. This deal, first announced December 2, 2020, will allow FedEx more presence in the online shopping world. ShopRunner's current leadership team will work with FedEx's to create better eCommerce ecosystems. The price of the deal was not disclosed.

FedEx appointed integrated marketing and communications SVP Jenny Robertson in August 2020, filling the role left empty by incumbent Patrick Fitzgerald in March 2020.

This deal also comes not long after ShopRunner found its first CMO, TJ Papp, in November 2020. By the sounds of it, Papp will continue leading ShopRunner's marketing, working closely with FedEx's team as well.

Additionally, this acquisition will allow FedEx to put more budget into ShopRunner, which would result in higher ad spend for the brand.

Considering FedEx's heavy investment in digital ads, I especially expect ShopRunner to return to this channel in the coming months; it did not invest in this channel in 2020. View both companies' digital ad spend, courtesy of here.

iSpot reports national TV spend for FedEx, but not for ShopRunner. According to the site, FedEx's commercials of 2020 targeted male sports enthusiasts viewing programs such as NFL Football, PGA Tour Golf (which is listed twice), NFL Total Access and 2020 TOUR Championship. Last year, the company spent roughly $40.4m on this channel, down 17% from the roughly $48.5m spent in 2019.

ShopRunner has not yet invested in podcast ads; however, Magellan reports FedEx aired ~131 of them in 2020.

FedEx's digital ad spend barely dropped in 2020 despite the global pandemic; its heavy usage of paid social and podcast ads leads me to believe its traditional male target demographic consists of Gen-Z and millennials. Per Kantar data, FedEx additionally invests in OOH, print, radio and local broadcast; ShopRunner may expand into these channels under its new parent company's guidance.

Agency & martech readers (FedEx): This company, with a current VAI score of 66, became more vulnerable to review with the appointment of SVP Fitzgerald. Winmo states your competition includes Switch (experiential).

Agency & martech readers (ShopRunner): This company's score, now at 74, rose as a result of this acquisition since the new financial backing of FedEx could go toward switching up ShopRunner's agency roster. Reach out soon to secure work under relatively new CMO Papp. We do not know of any current AOR relationships, so the company could easily work with FedEx's current agency partners.