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Osborn & Barr Communications | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(314) 726-5511
Primary Address
914 Spruce Street
Second Floor
Saint Louis, MO 63102
USA

Osborn & Barr Communications Contacts

Contacts (5)
Name Title State
Steve B. Chairman MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (314) 726-5511
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 914 Spruce Street
Second Floor
Saint Louis, MO
63102
USA

Adnan S. Chief Creative Officer MO
Rhonda R. President & Chief Financial Officer MO
Al F. Director, Public Relations MO
Steve K. Group Director, Strategy & Insights MO

Client Relationships


Brand Service From To Media Spend
******, ******, & ***** integrated 2002 present *
******* **********, ***. integrated 2000 present ****
******** ******** ** ******* Digital, Media Buying, Media Planning, Public Relations 2019 present *
***** *********** creative, digital, public relations 2003 present *
****** ****** ********** ** *********** integrated 2003 present *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Missouri Division of Tourism names new AOR amid digital display spend increases


The Osborn & Barr its AOR to handle PR, advertising, digital and media planning. The agency will launch new creative work for MDT in 2020. O&B's additional clients include Pilgrim's, Bayer, Nutrien Ag Solutions, Morey's Piers, LinkedIn and Morton. This shift replaces H&L Partners, MDT's incumbent AOR since 2007.

According to iSpot, MDT hasn't allocated budget towards national TV spots since it spent $502,319 during Q1 2018. This amount shows a slight decline from the $618,834 spent in 2017, also all during Q1. When the upcoming campaign rolls out, it should include national TV content, since MDT has used this channel in the past.

During the past 12 months, Adbeat reports that MDT has spent $172,100 on digital display ads placed primarily natively via Nativo ($121,600) onto sites such as accuweather.com ($63,400), littlethings.com, enotes.com, al.com and mlive.com. This amount reflects a sharp increase of 3,147% from the $5,300 spent within the prior 12 months (Sept 2017-2018); we should see spend continue to increase with the upcoming ads.

Since both MDT and O&B are headquartered in MO, local sellers will likely have an advantage securing ad revenue. Inquire soon about MDT's spending plans for its upcoming campaign; offer digital, print, TV and OOH space, since tourism sites often use these channels. The new creative will likely try to reach millennials, the demographic most likely to travel.

Agency & martech readers - while reviews do often follow one another, I'd prospect elsewhere for now; MDT's work seems tied up.