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FleishmanHillard | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, full service

Main Telephone
(314) 982-1700
Primary Address
200 North Broadway
Saint Louis, MO 63102
USA

FleishmanHillard Contacts

Contacts (5/11)
Name Title State
Cara E. Brand Marketing Practice Lead & Senior Partner MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (314) 982-1700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 North Broadway

Saint Louis, MO
63102
USA
John S. President & Chief Executive Officer MO
Jack F. Senior Vice President & Senior Partner MO
Donald E. Senior Vice President & Senior Partner MO
Fred R. Senior Partner, Chief Financial Officer & Executive Vice President MO

Client Relationships

Current Past

Brand Service From To Media Spend
***** *******, ***. Public Relations, Social *
***** Public Relations *
******* ******** ******* Public Relations *
***** ***** Public Relations, Social *
***** ***** ***, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Emerson Electric fills CMO vacancy (Score 60)


Sales lead: This promotion will affect the company's marketing strategy & agency roster. 

  • January.
  • EE promoted Vidya Ramnath to SVP & CMO, effective June 1st. 
  • She will be responsible for global marketing, brand, and external communications. 
  • Ramnath is currently the president of EE's Middle East and Africa operations.

EE's target demographic: Industrial/commercial businesses & Gen-X/millennial men

 The company will likely:

  • Ramp up ad spend
  • Invest in new ad channels
  • Review the current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: EE spent around $203.1k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped 21% from $544.7k in 2021 to $430k in 2022. 
  • Ad programming: It placed ads during programming such as Live From the Masters, Squawk on the Street, Fast Money Halftime Report, Power Lunch, and Squawk Box. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: EE spent around $194.3k on digital display ads YTD, a 48% increase from $131.7k spent in this channel during the same time period of 2022. 
  • YTD data: 38.2m impressions via desktop display (44%), Instagram (34%), Facebook (20%), 
  • 2021-2022 spend: Full-year spend dropped by 39% from $993.5k in 2021 to $609.5k in 2022. 
  • Ad location: It placed 96% of these ads directly onto sites such as instagram.com, youtube.com, facebook.com, hbr.org, and drudgereport.com. It placed 4% of these ads through multiple indirect channels onto sites such as ft.com, forbes.com, yahoo.com/health, businessinsider.com, and bbc.com. 

Additional channel insights  

  • Vivvix: EE also invests in OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: WSJ Your Money Briefing.

Agency analysis:

  • Opportunity: Start working on your pitches so you can reach out once Ramnath takes over in June. 
  • Current roster: 

Insight Sources: Broadcast insights estimated by Podchaser.