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Signal Theory | Agency Profile, Contacts, AOR, Client Relationships

Service: full-service advertising agency

Main Telephone
(816) 474-1333
Primary Address
4050 Pennsylvania Avenue
Suite 100
Kansas City, MO 64111

Signal Theory Contacts

Contacts (5/10)
Name Title State
John J. Co-Chief Executive Officer MO
Sample of Related Brands
Email: *****@*******.***
Main Phone: (816) 474-1333
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4050 Pennsylvania Avenue
Suite 100
Kansas City, MO

Jim V. Chief Operating Officer MO
Tony R. Chief Financial Officer MO
Ali M. Co-Chief Executive Officer MO
Scott F. Managing Director & Executive Director, Creative MO

Client Relationships

Brand Service From To Media Spend
******* **** ********* Creative *
*********** ***** ********** Creative *
***** & ******* Creative ********
******, ******, & ***** Creative, Public Relations **
******* **** Creative ******

See Winmo sales intelligence in action


Male Boomer, Gen-X Opps: John Deere taps creative AOR (Score 14)

Tractor and agricultural supplies producer John Deere Financial. This replaces incumbent EP+Co.

In other news, John May was promoted to CEO in November 2019, after Sam Allen announced his retirement, effective May 2020. JD promoted Chris Batdorf (February 2020) from customer acquisition marketing manager to digital product manager. Digital display spend has already increased following this promotion. It also promoted Devan Loew (August 2019) to product marketing manager from production supervisor. 

Per JD's 2020 Q1 earnings call, the business increased net income nearly 4%, from $498 million in 2019 to $517 million, in 2020. Although it had a successful 2019, JD's sales may suffer in 2020 due to the coronavirus. According to the American Farm Bureau Federation, over 50% of US farmers plan on buying less equipment this year. This setback should only be temporary as the demand for agricultural products rises to meet the needs of a growing world population. 

According to iSpot's estimations, JD spent around $1.8m on national TV ads YTD. It spent $33.8m in 2019, a 20% decrease from $42.5m in 2018. It aired ads during male oriented programming (see targeting right), primarily during Q2 and Q3. 

Adbeat reports the brand spent around $2.3m on digital display ads in the last 365 days, about double the $1.2m spent in the 365 days prior. It placed 88% of these ads site direct onto sites such as,,, and It placed 11% programmatically through Google, TribalFusion and Amazon Advertising onto sites such as,,, and 

Sellers-- JD mainly targets male boomer and Gen-X farmers, as well as businesses. It doubled digital display spend in 2019, but it decreased national TV spend; it may receive a better ROI through digital advertising. The company also uses print, radio and OOH advertising, per Kantar. J​D sponsors a PGA tournament every year called the John Deere Classic. The 2020 edition will be held July 6-12, so reach out for possible ad dollars and/or sponsorship opportunities. 

Agency readers-- Agency hires commonly follow one another, so reach out now to secure top priority. Competition will come from Komatsu will have the most success.