Signal Theory | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service advertising agency
- Main Telephone
- (816) 474-1333
Signal Theory Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John J. | Co-Chief Executive Officer | MO | ||||||||||||
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| Jim V. | Chief Operating Officer | MO | ||||||||||||
| Tony R. | Chief Financial Officer | MO | ||||||||||||
| Ali M. | Co-Chief Executive Officer | MO | ||||||||||||
| Landon B. | Creative Director | MO | ||||||||||||
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John Deere taps creative AOR for its Construction Division (Score 29)
revamping JD's brand platform and assembling a long-term marketing strategy. It will also manage creative production, content and strategy. This is an expansion of EP+Co.'s existing remit as JD's Residential Agriculture and Turf Division AOR. Keep an eye out for some fresh creative work from JD's new AOR.
According to Pathmatics, JD earned 611.2m impressions YTD through Facebook ads (41%), desktop display ads (18%), Twitter ads (13%), mobile display ads (12%), Instagram ads (10%) and desktop video ads (6%). It placed the majority (74%) of these ads directly onto sites such as facebook.com, twitter.com, instagram.com, youtube.com and lawnsite.com. It placed the remainder (26%) indirectly through Google AdX+AdSense onto sites such as kohls.com, answers.com, woot.com, triviatoday.com and liveleak.com. It spent around $3.4m on digital display ads YTD, a 32% decrease from $5m spent in this channel during the same time period of 2021. Full-year spend jumped from $4.2m in 2020 to $10.7m in 2021.
Per iSpot, JD spent approximately $11.3m on national TV ads YTD, a 35% increase from $8.4m spent in this channel during the same time period of 2021. Full-year spend fell by 34% from $18.3m in 2020 to $12m in 2021. This year, JD placed ads during programming such as Law & Order: Special Victims Unit, Chicago Fire, MLB Baseball, Special Report With Bret Baier and MLB Tonight.
Sellers-- JD targets a broad audience including consumers, farmers and construction companies. On the consumer side, the company appears to be focused on reaching Gen-X men. It allocates the majority of its marketing budget toward digital display and national TV ads. The company has seemingly been experimenting with its budget, as it significantly increased digital spend in 2021, but it has decreased spend in that channel so far this year. Meanwhile, it reduced TV spend last year, then started ramping it back up YTD. TV ads likely provide a better ROI for this company, considering it is trying to reach Gen-Xers. JD also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should contact JD's DMs to offer ad space.
Agency & martech readers-- JD also works with VMLY&R (media planning & social). Agency reviews commonly follow one another, so reach out soon to see if this company needs any more assistance or if it is planning another review.