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MMGY Global | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated travel marketing

Main Telephone
(816) 472-5988
Primary Address
4601 Madison Avenue
Kansas City, MO 64112
USA

MMGY Global Contacts

Contacts (5/34)
Name Title State
Hugh M. Chief Financial Officer MO
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (816) 472-5988
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4601 Madison Avenue

Kansas City, MO
64112
USA

Mia W. Chief Human Resources Officer MO
Don M. Chairman MO
Katie B. Chief Executive Officer MO
Calep H. Chief Information Officer MO

Client Relationships


Brand Service From To Media Spend
******** ***** ********* ******* Public Relations *
******* ***** ***** Public Relations *
**** *** ***** ******* Social ******
******** ****** & ******* ********* Media Buying, Media Planning, Creative *
******* ****** *** ******* *********** Public Relations, Social *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Parents Opps: American Queen Voyages loses chief commercial officer (Score 61)


Sales Lead: 

  • She joined the company in April 2022 as its chief commercial officer and is now the chief growth officer at Virgin Voyages.
  • During her tenure at AQV, Ruiz handled sales and marketing strategy development and implementation.
  • Her responsibilities included brand positioning, advertising, PR, customer insights, guest feedback, loyalty and retention, competitive analysis, and partnership marketing.
  • The company will likely:
    • Need additional marketing assistance in her absence
    • Return to heavier ad spend
    • Conduct agency reviews, especially once it finds a replacement for Ruiz.
  • Target demographic
    • Millennials and Gen-X, especially parents looking for vacations for the family

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, AQV has spent roughly $18.7k on digital ads, less than a third of the roughly $67k spent within the same 2021 timeframe.
    • YTD data: The company has earned around 2.2m digital impressions YTD via Facebook (49%), Instagram (24%), desktop display (19%), and mobile display (9%) ads.
      • AQV has placed this year's desktop display ads site direct onto cruisecritic.com.
    • Last year: The company spent approximately $67k on this channel last year, less than an eighth of the approximately $582.6k spent in 2020.
  • ​​​​​​​Additional channel insights  
    • AQV ​​​​​​​also utilizes email and SEO, so it may also invest in other digital channels such as OTT, Twitch, YouTube, and/or podcast.

Additional agency insights:

  • Opportunity: AQV may seek new agency partners, especially once it finds a new top marketer; get in touch soon to remain top-of-mind.​​​​​​​
  • Current agency roster:

Insight Sources: Digital spend insights estimated by Pathmatics.​​​​​​​