community.
MMGY Global | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated travel marketing
- Main Telephone
- (816) 472-5988
MMGY Global Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Calep H. | Chief Information Officer | MO | ||||||||||||
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| Don M. | Chairman | MO | ||||||||||||
| Hugh M. | Chief Financial Officer & Executive Vice President, Operations | MO | ||||||||||||
| Clayton R. | President & Chief Executive Officer | MO | ||||||||||||
| Stewart C. | Executive Vice President, Creative & Brand Strategy | MO | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******* ***** ***** | Public Relations | 2020 | present | * |
| ******** ******* *********, ***. | AOR - media buying & planning | 2009 | present | ****** |
| **** *** ***** ******* | Social | unknown | present | ****** |
| ******** ****** & ******* ********* | Creative | 2019 | present | * |
| ******* ****** *** ******* *********** | Public Relations, Social | 2020 | present | * |
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WinmoEdge
Digital, Print Tourism Opps: Destination DC kicks off post-COVID recovery campaign aimed at leisure, national travelers
Destination DC introduced a $2.5m marketing campaign to announce it has reopened as Covid-19 travel restrictions are lifted. It is being called the Recovery Advertising Campaign and is primarily targeting leisure travelers within a four-hour radius of DC, but it will also target travelers nationwide. This advertising push will mainly be supported by digital and print ads. Sellers should contact Destination DC to see what types of ad space you may be able to provide.
According to Pathmatics, Destination DC has allocated any budget towards digital display ads so far this year. In 2020 it earned 35.1m impressions through desktop display ads (82%), mobile display ads (9%), desktop video ads (5%) and mobile video ads (4%). It placed the majority (94%) of these ads site direct onto sites such as tripadvisor.com, expedia.com, hotels.com, opentable.com and youtube.com. It placed the remainder (6%) through a variety of indirect channels onto sites such as reddit.com, usatoday.com, yahoo.com, businessinsider.com and news.yahoo.com. It spent around $516.4k on digital display ads in 2020, 52% of the $1m spent in this channel in 2019.
Sellers-- I believe Destination DC is targeting Gen-X and millennial parents looking for a travel destination. It decreased spend significantly during the pandemic, but it seems ready to ramp spend back up to capitalize on pent up travel demand. Reach out to get a share of possible last-minute campaign ad dollars.
Agency & martech readers-- MMGY Global is currently Destination DC's media AOR and it also works with January Third on a project-by-project basis. You can try reaching out to this organization to see if you can help it recover from the Covid-19 pandemic.