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MMGY Global | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated travel marketing

Main Telephone
(816) 472-5988
Primary Address
4601 Madison Avenue
Kansas City, MO 64112
USA

MMGY Global Contacts

Contacts (5/33)
Name Title State
Hugh M. Chief Financial Officer MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (816) 472-5988
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4601 Madison Avenue

Kansas City, MO
64112
USA
Mia W. Chief Human Resources Officer MO
Don M. Chairman MO
Katie B. Chief Executive Officer MO
Calep H. Chief Information Officer MO

Client Relationships

Current Past

Brand Service From To Media Spend
******** ***** ******* Public Relations *
******* ***** ***** Public Relations *
**** *** ***** ******* Social *
******** ****** & ******* ********* Media Buying, Media Planning, Creative *
******* ****** *** ******* *********** Public Relations, Social *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Windstar Cruises brings in new marketing leader (Score 52)


Sales lead: This hire may lead to spend shifts & agency appointments. 

  • Windstar Cruises named Janet Bava as chief commercial officer, effective July 24th, 2023.
  • Bava most recently served as CMO of AmaWaterways.
  • She is now responsible for marketing, sales, reservations, and deployment. 

**Bava does not begin until a later date; therefore, we are unable to confirm her email address at this time.**

Target demographic: Gen-Xers & millennials

The company will likely:

  • Continue increasing ad spend
  • Try new ad channels
  • Seek agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Windstar spent about $6.7k on national TV ads YTD.  
    • This is the first time the company invested in this channel since 2020. 
  • Ad programming: It placed ads during programming such as Reba, House Hunters, A Small Light, The Golden Girls, and College Basketball.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Windstar spent about $166k on digital display ads YTD, close to the $161.6k spent in this channel during the same time period of 2022. 
  • YTD data: 26.6m impressions via Facebook (70%), YouTube (20%), Instagram (9%), mobile video (1%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend jumped 63% from $266.7k in 2021 to $434.2k in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, shermanstravel.com, and autoblog.com. It placed 1% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as att.com, bolavip.com, about.com, speedtest.net, and ratemyjob.com. 

Agency analysis:

  • Opportunity: Contact the new CCO to see if you can pick up some of Windstar's business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.