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MMGY Global | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated travel marketing
- Main Telephone
- (816) 472-5988
Primary Address
4601 Madison Avenue
Kansas City,
MO
64112
USA
MMGY Global Contacts
Contacts (5/26)
Name | Title | State | ||||||||||||
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Calep H. | Chief Information Officer | MO | ||||||||||||
Sample of Related Brands
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Hugh M. | Chief Financial Officer | MO | ||||||||||||
Mia W. | Chief Human Resources Officer | MO | ||||||||||||
Don M. | Chairman | MO | ||||||||||||
Clayton R. | Executive Chairman | MO |
Client Relationships
Brand | Service | From | To | Media Spend |
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******** ***** ********* ******* | Public Relations | * | ||
******* ***** ***** | Public Relations | * | ||
**** *** ***** ******* | Social | ****** | ||
******** ****** & ******* ********* | Media Buying, Media Planning, Creative | * | ||
******* ****** *** ******* *********** | Public Relations, Social | * |
WinmoEdge
Millennial, Gen-X Parents Opps: American Queen Voyages loses chief commercial officer (Score 61)
- She joined the company in April 2022 as its chief commercial officer and is now the chief growth officer at Virgin Voyages.
- During her tenure at AQV, Ruiz handled sales and marketing strategy development and implementation.
- Her responsibilities included brand positioning, advertising, PR, customer insights, guest feedback, loyalty and retention, competitive analysis, and partnership marketing.
- The company will likely:
- Need additional marketing assistance in her absence
- Return to heavier ad spend
- Conduct agency reviews, especially once it finds a replacement for Ruiz.
- Target demographic:
- Millennials and Gen-X, especially parents looking for vacations for the family
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, AQV has spent roughly $18.7k on digital ads, less than a third of the roughly $67k spent within the same 2021 timeframe.
- YTD data: The company has earned around 2.2m digital impressions YTD via Facebook (49%), Instagram (24%), desktop display (19%), and mobile display (9%) ads.
- AQV has placed this year's desktop display ads site direct onto cruisecritic.com.
- Last year: The company spent approximately $67k on this channel last year, less than an eighth of the approximately $582.6k spent in 2020.
- Additional channel insights
- AQV also utilizes email and SEO, so it may also invest in other digital channels such as OTT, Twitch, YouTube, and/or podcast.
Additional agency insights:
- Opportunity: AQV may seek new agency partners, especially once it finds a new top marketer; get in touch soon to remain top-of-mind.
- Current agency roster:
- In-House: Creative
- : PR agency partner
Insight Sources: Digital spend insights estimated by Pathmatics.