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Bernstein-Rein Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: full service, retail specialty

Main Telephone
(816) 756-0640
Primary Address
4600 Madison Avenue
Suite 1500
Kansas City, MO 64112
USA

Bernstein-Rein Advertising, Inc. Contacts

Contacts (5/8)
Name Title State
Steve B. President MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (816) 756-0640
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4600 Madison Avenue
Suite 1500
Kansas City, MO
64112
USA
Larry L. Chief Financial Officer & Senior Vice President MO
Caitlin M. Associate Media Director MO
Paula L. Vice President & Experience Planning Director MO
Susan B. Vice President, Business Development MO

Client Relationships

Current Past

Brand Service From To Media Spend
****** ****** *** Creative *
**** ***, ** Creative, Digital, Media Buying, Media Planning *
****** **** ****** Creative *
**** & ******* Branding & Identity *
*** ******** ******* ****, ***. Creative, Digital, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Ronald McDonald House Charities launches new work as spend increases


Media Sales Lead: , with which the organization has worked since 2014. Dubbed "Give the Gift of Togetherness," the effort rolled out across direct mail, digital OOH, radio, social media, and email banners. Its creative components highlight RMHC's mission to unite kids with their families and attentive staff members when they stay in Chicago hospitals. The non-profit teamed up with an influencer, Maya Aoki Tuttle, best known for Disney's "Spidey and His Amazing Friends" and "Destiny 2."

Key Lead Takeaways: Get in touch soon since RMHC will continue utilizing cause marketing throughout the coming year. You'd also benefit from offering localized ad space in and around IN.

Target Demographics:

  • Gen-X and boomers (primary): National TV, print, OOH, radio, direct mail, email, and local broadcast
  • Gen-Z and millennials (secondary): Digital and paid social

Key Spend Notes: 

  • Spend shift summary: The non-profit started utilizing national TV again this year for the first time since 2019, and its digital spend is on the rise. I suggest getting in touch soon to secure last-minute ad dollars from RMHC's upcoming top spending period.
  • Top Spending Period: Q2

National Broadcast Analysis & Spend Breakdown:

*Note that iSpot categorizes RMHC under Politics, Government & Organizations: Non-Profit Organizations*

  • 2022 YTD Spend: $1.2m
  • 2021 FY Spend: $0
  • 2020 FY Spend: $0
  • 2019 FY Spend: $949.1k

Ad Flight Breakdown (by spend): This year, RMHC launched two spots, "Helping Families Feel at Home" and "Stephanie and Diego."

Top Daypart (by impressions): Overnight (538k) and Weekend Day (487.4k)

Top Networks (by spend): Revolt, Yes Network, Ben Ten Network, Start TV, and Movies!

Top Shows (by spend): Short & Fresh, Big Facts, Verified Videos, Verified Videos: After Hours, and Black Girl Stuff

Top Industry/Vertical Spenders (by spend): Stephen Siller Tunnel to Towers Foundation (73%), The Genius of Play (4.5%), Volunteer Florida (2.7%), Women's Sports Foundation (2.4%), and RMHC (2.1%)

Top Campaign Type (branding, promotional, direct response, etc): Local (53.5%), Addressable (22.7%), National: Live + Same Day (15%), and National: Other (Unsupported Networks - 8.2%)

Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes RMHC under Fast Food Burgers & Fries due to the industry of its parent company, *

  • 2022 YTD Spend: $5.4m
  • 2021 FY Spend: $4m
  • 2020 FY Spend: $327.9k
  • 2019 FY Spend: $228.9k

YTD Ad Flight Breakdown:

  • Q1 2022 Spend: $252.8k
  • Q2 2022 Spend: $3.5m
  • Q3 2022 Spend: $972.5k
  • Q4 2022 Spend (to date): $767.4k

YTD Impressions: ~613.5m

Top Ad Types: Desktop display (57%), Facebook (22%), mobile display (13%), Twitter (5%), and Instagram (2%)

  • RMHC has placed most of this year's desktop display ads site direct onto destinations such as espn.com (2.4%), politico.com, about.com, howtogeek.com, and slickdeals.net.

Top Purchase Channels: Direct (93%)

Top Publishers: Facebook (22.5%), Twitter, accuweather.com, espn.com, and Instagram

Top Industry/Vertical Spenders: McDonald's (31%), Inspire Brands, Inc. (18%), Wendy's Restaurant (15.7%), Restaurant Brands International Inc. (RBI - 13.8%), and Jack in the Box, Inc. (3.9%)

Top Creative by Spend; see below: (note that not all creatives debuted in 2022).

Other Media Spend Analysis & Breakdown:

Kantar: Print, OOH, and local broadcast

  • RMHC holds planning conversations in Q1 and buying conversations in Q4.

Social Demographics: Older Gen-X and boomers with a slight female skew

Influencers & Brand Ambassadors: Maya Aoki Tuttle, Bill Gates, Oprah Winfrey, and Michelle Obama

2022 Key Hires (specific to the non-profit): 

  • Isabel Bankemper: member, marketing team (August)
  • Rich St. Angelo, manager, performance media & measurement (August)

Current Agency Roster: 

Insight Sources: Broadcast insights estimated by StatSocial.