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Bernstein-Rein Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: full service, retail specialty

Main Telephone
(816) 756-0640
Primary Address
4600 Madison Avenue
Suite 1500
Kansas City, MO 64112

Bernstein-Rein Advertising, Inc. Contacts

Contacts (5/9)
Name Title State
Larry L. Chief Financial Officer & Senior Vice President MO
Sample of Related Brands
Email: *****@*******.***
Main Phone: (816) 756-0640
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4600 Madison Avenue
Suite 1500
Kansas City, MO

Steve B. President MO
Steve B. Executive Vice President & Head, Insight & Strategy MO
Dawn R. Senior Vice President & Group Account Director MO
Jules B. Senior Vice President, Client Engagement MO

Client Relationships

Brand Service From To Media Spend
****** ****** *** AOR - creative 1995 present *****
**** ***, ** Creative, Digital, Media Buying, Media Planning 2019 present *
****** **** ****** Creative unknown present *****
*** ********* AOR - creative 2013 present ****
************ **** ********* **. creative unknown present *******

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Campaign Imminent: Gulf Oil names global creative AOR, aims to become more modern (Score 23)

Update: A wonderful client informed us that the American-based Bernstein-Rein since May 2019.

Even though we had the wrong agency, since Bernstein-Rein was only hired a few months ago, the possibilities presented below are still available. That means agencies should keep an eye out for additional agency reviews while sellers watch for upcoming campaigns. We'll be sure to update you if we get word of any more updates!

The following was originally published October 7.

Oil company Gulf Oil hired Leo Burnett London as its first global ad agency. The Publicis agency won the work after a competitive pitch that included six other agencies. We do not know how much the account is worth since there was no incumbent.

The appointment follows the hire of Sue Hayden, who became the company's first EVP and CMO 

It was not revealed when the first campaign from Leo Burnett would launch, but we expect it to be soon since the agency is tasked with creating a global strategy and emphasizing renewable energy. The Drum reports the agency will also highlight the company's partnerships with Manchester United Football Club, MotoGP, Chennai Super Kings and Gulf BMW Road Racing team.

With a new campaign fast approaching, sellers should reach out for revenue now. It would also be wise to watch for additional initiatives from Leo Burnett as well as for year round dollars. Gulf Oil does not have a top spending period, instead spending highly throughout the year. It seems to be focusing on millennials because it has been trying to appear more modern.

At the beginning of March, Gulf Oil revealed a new logo and image to be more eye-catching and fresh. The rebrand is currently focused on the Northeast, but will expand to the rest of the the company's locations in due time.

This rebrand should receive continual promotion throughout the next few years, so readers should expect Gulf Oil's recent spend declines to reverse themselves. There's also a good chance Gulf Oil will up spend as the new personnel and agency spread their influence.

Adbeat reports Gulf Oil doesn't invest much in digital display. It spent $57 on the medium in the last 12 months and $520 in the 12 months prior to that. These ads are placed via Google (92%), Google Search Partners (7%) and direct buy (<1%) onto sites like,,, and

Agency and martech readers -- since reviews tend to follow one another, we encourage you to keep an eye out for digital and media work. There may also be project-based opportunities available. Other than Leo Burnett, we don't know who you may find among your competition. Differentiate Gulf Oil from competitors like Chevron, Shell and BP.