Bernstein-Rein Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships

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Campaign Imminent: Weekends Only Furniture & Mattress taps AOR as digital spend spikes

Bernstein-Rein as its advertising and marketing AOR to handle creative, data and analytics, digital, social and media planning and activation. Over the past several months, WOF has partnered with the agency on projects, so I don't think it will take long for new work to launch.

So far this year, Pathmatics reports the furniture and mattress retailer has spent roughly $25.1k on digital ads. In 2020, WOF's estimated full-year spend of $200 reached a mere sliver of that of $11.2k in 2019, but as you scan tell, the company is already making up for lost time. It has earned around 1.4m digital impressions YTD, 100% via YouTube videos.

WOF tends to target household decision makers, especially moms, and the significant increase in its digital spend, along with its reliance on YouTube ads, signal a Gen-Z target demographic in particular. I expect the company also invests in localized ad space around its eight locations in MO, IL and IN. Sellers should contact soon to secure ad dollars from work soon to be released in partnership with WOF's AOR.

Agency & martech readers - Most of the company's work is now tied up, but you may have a shot down the road at securing PR duties.