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Yamamoto | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(612) 375-0180
Primary Address
219 North Second Street
Suite 200
Minneapolis, MN 55401
USA

Yamamoto Contacts

Contacts (5/10)
Name Title State
Grant S. Chief Creative Officer MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 375-0180
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 219 North Second Street
Suite 200
Minneapolis, MN
55401
USA

Kathy M. Chief Executive Officer MN
Chris R. Executive Director, Insights & Innovation MN
Lori S. Director, Business Development MN
Andy R. Group Account Director MN

Client Relationships


Brand Service From To Media Spend
****** *******, ***. Creative, Digital, Media Buying, Media Planning, Social 2018 present ******
******* ******* Creative, Digital, Experiential, Social 2016 present *****
********* ********** ** ********* Creative, Digital, Media Buying, Media Planning, Social 2018 present ****
*******, ***. Creative, Media Buying, Media Planning 2016 present ******
*** ******* *************, ***. Creative, Media Buying, Media Planning 2017 present *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Walgreens taps new CMO from TD Bank (Score 72)


Walgreens Boots Alliance, McLean will spearhead Walgreens's "next phase" of growth.

McLean replaces Adam Holyk, incumbent CMO since 2017, who departed earlier this year. Alyssa Raine, who served as interim CMO in Holyk's absence, has now stepped into the role of brand marketing and creative VP. 

According to iSpot, YTD national TV spend of $90.3 million has targeted various female audiences (see targeting right). This marks a slight (-2%) drop from the $92.4 million spent in the same 2018 timeframe; full 2018 spend increased to $105.7 million from $96.4 million in 2017.

During the past 12 months, Adbeat reports that Walgreens has spent $7.2 million on digital display adverts placed primarily site direct ($4.4 million) on sites such as bustle.com ($840,300), ellentube.com and webmd.com. This amount reflects a -54% decline from the $15.8 million spent from Oct 2017-2018. Perhaps this overall spend drop is a result of a desire to grow organically through social media engagement.

Walgreens tends to target parents, especially moms, and, if it's using more social media, this may be starting to skew towards millennial and Gen-Z parents specifically. Its savings-promoting ads reinforce this money-saving target demographic. Don't forget Gen-X, though, readers; Walgreens also targets them. This is likely why TV spend hasn't shifted much. Per Kantar, the company also utilizes local TV, search, OOH, print and radio. Spend often spikes in Q1, so sellers should do their best to reach out by the end of the year.

Agency & martech readers - considering that, as you're well aware, newly-hired CMOs often review agency relationships, consider offering your services here. To the best of our knowledge, CVS.