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Yamamoto | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(612)-573-6243
Primary Address
219 North Second Street
Suite 200
Minneapolis, MN 55401
USA

Yamamoto Contacts

Contacts (5/8)
Name Title State
Jon T. Chief Digital Officer MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612)-573-6243
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 219 North Second Street
Suite 200
Minneapolis, MN
55401
USA

Kathy M. Chief Executive Officer MN
Chris R. Chief Strategy Officer MN
Andy R. Director, Client Experience & Growth MN
Shawn P. Executive Director, Creative MN

Client Relationships


Brand Service From To Media Spend
****** *******, ***. Creative, Digital, Media Buying, Media Planning, Social ******
********* ********** ** ********* Creative, Media Buying, Media Planning, Digital, Social ****
*******, ***. Creative, Media Buying, Media Planning ******
*** ******* *************, ***. Creative, Media Buying, Media Planning *
******, ***. Experiential *****

See Winmo sales intelligence in action

WinmoEdge

Agency Opps: Walgreens puts media up for review after tapping new CMO (Score 58)


Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Walgreens has allocated roughly $83.6m toward national TV commercials YTD.
    • Last year: The company ended up allocating around $94.7m toward this channel last year, up 14% from when it allocated around $82.8m in 2020.
    • 2022 ad programming: Walgreens's 2022 commercials have targeted Gen-X watching shows such as NFL Football, La Rosa de Guadalupe, The Golden Girls, Murder, She Wrote, and Chicago Fire.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the pharmacy chain has spent approximately $73.4m on digital ads, 36% more than the approximately $53.9m spent in all of 2021.
    • YTD data: Walgreens has earned ~9.3b digital impressions YTD via Facebook (56%), Instagram (23%), desktop video (15%), and desktop display (4%) ads.
    • Last year: The company's estimated full-year 2021 spend, $53.9m, increased 39% from that of $38.8m in 2020.
  • Additional channel insights  
    • The company also utilizes OOH, print (magazines), radio, podcasts, and local broadcast. 

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.