Public Works | Agency Profile, Contacts, AOR, Client Relationships
Service: creative agency
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Public Works Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Derek B. | Lead, Creative | MN | ||||||||||||
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Sample of Related Brands
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| Brian H. | Creative Lead | MN | ||||||||||||
| Jenny M. | Founding Partner & Business Lead | MN | ||||||||||||
| Casey N. | Senior Copywriter | MN | ||||||||||||
| Emmett S. | Social Media Community Manager & Website Content Creator | MN | ||||||||||||
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Millennial Media Opps: Post Consumer Brands pulls back on spend to drive growth
Per a recent Q1 earnings call, Post Consumer Brands reduced spend last year in order to drive sales improvement. Since the strategy worked - net sales grew 3.8% during the quarter - we should expect this strategy to continue going forward.
According to Kantar, Post's top spending periods vary year-over-year, so sellers should reach out for year round revenue. Its various brands tend to target millennials (mom skew) and kids. It tends to invest in broadcast, digital, outdoor, print, radio and social.
The company recently teamed up with Adbeat, respectively, below.
| Brand | 2018 (TV) | 2017 (TV) | Past Year (DD) | Past Two Years (DD) | Top Spending Period |
| Honey Bunches of Oats | $30.3M | $27.3M | $5,300 | $5,300 | Q3 |
| Pebbles Cereal | $11.7M | $15.7M | $305,100 | $309,400 | Q2 |
| Great Grains | $0 | $7.5M | $3,000 | $3,000 | Q1 |
| Honeycomb | $5.3M | $1.2M | x | x | Q2 |
| Malt-O-Meal | $0 | $3.1M | x | x | Q3 |
| Total | $47.3M | $54.8M | $313,400 | $317,700 | x |
Agency & martech readers -- across its various brands, Post's creative work is handled by Spark Foundry leads media. The company named Karen Reid its customer strategy and trade VP (June) and promoted Chris Richmond to senior director of shopper marketing & scale event partnerships (December), so it could be open to potential agency shifts in the future.