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Ovative Group | Agency Profile, Contacts, AOR, Client Relationships


Service: digital branding, innovation & strategy firm

Main Telephone
(612) 886-1010
Primary Address
729 North Washington Avenue
Suite 1000
Minneapolis, MN 55401
USA

Ovative Group Contacts

Contacts (5/58)
Name Title State
Dale N. Founder & Chief Executive Officer MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 886-1010
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 729 North Washington Avenue
Suite 1000
Minneapolis, MN
55401
USA
Zak H. Senior Director, Search Engine Marketing Product MN
Tyler L. Director, Account MN
Andrew P. Senior Director, Paid Media MN
Eva T. Director, Video & Programmatic Media MN

Client Relationships

Current Past

Brand Service From To Media Spend
******* ****** & ********, ***. Media Buying, Media Planning *
** **** ***** ***. Media Buying, Media Planning *
**. **** ********'* ******** ******** *
** ******** *********** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Digital Opps: At Home taps media AOR (Score 57)


Sales lead: This appointment will affect the company's marketing strategy & could lead to additional agency shifts. 

  • Ovative its media AOR in March 2023.
  • The agency will handle paid search, paid social, display, video, and affiliate channels. 
  • I believe this replaces incumbent shop Mediahub Global Boston. 

ATG's target demographic: Gen-X & millennial women 

The company will likely:

  • Review other accounts/seek additional agency assistance
  • Revise media strategy
  • Launch an ad campaign 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: ATG spent approximately $1.2m on digital display ads YTD, about the same as the $1.3m spent in this channel during the same time period of 2022. 
  • YTD data: 160.9m impressions via Facebook (50%), Instagram (32%), YouTube (14%), desktop display (4%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 16% from $12.2m in 2021 to $14.1m in 2022. 
  • Ad location: It placed 95% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, theblaze.com, and drugs.com. It placed 5% of these ads indirectly through Google AdX+AdSense onto sites such as listenonrepeat.com, oregonlive.com, 9gag.com, dmv.org, and looper.com.

Additional channel insights  

  • Vivvix: ATG also invests in OOH.

Agency analysis:

  • Opportunity: Reach out now to see if ATG is planning another review. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix;