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mono | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(612) 454-4900
Primary Address
1350 Lagoon Avenue
Suite 1000
Minneapolis, MN 55408
USA

mono Contacts

Contacts (5/17)
Name Title State
James S. Founder & Managing Partner MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 454-4900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1350 Lagoon Avenue
Suite 1000
Minneapolis, MN
55408
USA

Chris L. Founder & Chief Creative Officer MN
Rebecca T. Chief Financial Officer MN
Peter H. Studio Production Director & Production Artist MN
Kathleen F. Director, Client Operations MN

Client Relationships


Brand Service From To Media Spend
*****, ***. Creative, Digital *
**** **** Creative *
****** Creative *
***********'* Creative *
***** ***** Creative, Experiential, Social *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial Opps: Molson Coors promotes CMO (Score 57)


Sales Lead: Effective March 1, 2023,

  • Colucci joined the company in December 2019 and most recently served as the global VP of its Miller family of brands and its economy portfolio.
  • She is credited with having led the resurgence of Miller Lite, which is growing total category share in the US.
  • Colucci currently has three focuses: driving tangible short- and long-term results by balancing breakthrough creative and a smart commercial approach; building actually inclusive brands; and serving as the best client possible for agency partners.
  • She succeeds Michelle St. Jacques, whom MC promoted to chief commercial officer.
    • St. Jacques had been the company's CMO for four years.
    • She will now focus on bolstering MC's emerging non-alcoholic and spirits brands.
    • St. Jacques's new title streamlines the company's sales, marketing, innovation, and digital capabilities.
  • Per MC president and CEO Gavin Hattersley, the company achieved top- and bottom-line growth last year for the first time in quite a while.
    • Of course, MC plans to continue this growth throughout the coming years.
  • The company will likely:
    • Shift strategy
    • Return to heavier spend
    • Seek new agency partners
  • Target demographic
    • ​​​​​​​Millennial men

Additional spending insights:

  • Broadcast insights (TV ad creative spend)
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: MC has spent approximately $4.6m on digital ads YTD, less than a third of the approximately $15.2m spent within the same 2022 timeframe.
    • YTD data: The company has earned around 561.3m digital impressions since the start of 2023 via Facebook (40%), desktop display (26%), YouTube (14%), Instagram (12%), mobile display (5%), and Twitter (3%) ads.
    • Last year: In 2022, MC spent roughly $147.5m on digital ads, 28% less than the roughly $204.2m spent in 2021.
  • Additional channel insights  
    • The company utilizes print, radio, OOH, local broadcast, and Google Ads.
    • MC sponsors podcasts such as Conan O'Brien Needs A Friend, The Dan Le Batard Show with Stugotz, Pardon My Take, and The Bill Simmons Podcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.