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mono | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (612) 454-4900
Primary Address
1350 Lagoon Avenue
Suite 1000
Minneapolis,
MN
55408
USA
mono Contacts
Contacts (5/17)
Name | Title | State | ||||||||||||
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James S. | Founder & Managing Partner | MN | ||||||||||||
Sample of Related Brands
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Chris L. | Founder & Chief Creative Officer | MN | ||||||||||||
Rebecca T. | Chief Financial Officer | MN | ||||||||||||
Peter H. | Studio Production Director & Production Artist | MN | ||||||||||||
Kathleen F. | Director, Client Operations | MN |
WinmoEdge
Male Millennial Opps: Molson Coors promotes CMO (Score 57)
Sales Lead: Effective March 1, 2023,
- Colucci joined the company in December 2019 and most recently served as the global VP of its Miller family of brands and its economy portfolio.
- She is credited with having led the resurgence of Miller Lite, which is growing total category share in the US.
- Colucci currently has three focuses: driving tangible short- and long-term results by balancing breakthrough creative and a smart commercial approach; building actually inclusive brands; and serving as the best client possible for agency partners.
- She succeeds Michelle St. Jacques, whom MC promoted to chief commercial officer.
- St. Jacques had been the company's CMO for four years.
- She will now focus on bolstering MC's emerging non-alcoholic and spirits brands.
- St. Jacques's new title streamlines the company's sales, marketing, innovation, and digital capabilities.
- Per MC president and CEO Gavin Hattersley, the company achieved top- and bottom-line growth last year for the first time in quite a while.
- Of course, MC plans to continue this growth throughout the coming years.
- The company will likely:
- Shift strategy
- Return to heavier spend
- Seek new agency partners
- Target demographic:
- Millennial men
Additional spending insights:
- Broadcast insights (TV ad creative spend)
- YTD spend: Refer to this chart for recent national TV spend for top brands.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: MC has spent approximately $4.6m on digital ads YTD, less than a third of the approximately $15.2m spent within the same 2022 timeframe.
- YTD data: The company has earned around 561.3m digital impressions since the start of 2023 via Facebook (40%), desktop display (26%), YouTube (14%), Instagram (12%), mobile display (5%), and Twitter (3%) ads.
- Last year: In 2022, MC spent roughly $147.5m on digital ads, 28% less than the roughly $204.2m spent in 2021.
- Additional channel insights
- The company utilizes print, radio, OOH, local broadcast, and Google Ads.
- MC sponsors podcasts such as Conan O'Brien Needs A Friend, The Dan Le Batard Show with Stugotz, Pardon My Take, and The Bill Simmons Podcast.
Additional agency insights:
- Opportunity: Since newly hired CMOs often conduct agency reviews, get in touch sooner rather than later to remain top-of-mind.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Podchaser.