Marketing Architects | Agency Profile, Contacts, AOR, Client Relationships
Service: direct marketing
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Male eCommerce Opps: CarParts.com launches new campaign amid ad spend increases
In its first national TV ad campaign, Marketing Architects, the campaign promises that it can save customers money, take extra steps for their safety and quickly delivery quality car parts.
According to iSpot, the company began airing national TV ads this month spending around $1m so far. CarParts targets a wide range of male audiences including Gen-Z, millennials and Gen-X (see targeting right). The usage of national TV makes sense considering that TV viewership is currently higher than ever.
As briefly mentioned, CarParts targets men of all ages; we expect Americans stuck at home and unable to drive are more able than ever to work on their cars from home, increasing demand for CarParts's online shopping services. Since the brand's target demographic includes young audiences, you may also be able to secure paid social, podcast and/or OTT ad space.
Agency & martech readers - This campaign marks that CarParts's parent company, the U.S. Auto Parts Network, is open to working with outside agencies; thus, you may be able to secure project-based media and/or digital analytics duties.