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Maccabee Group Public Relations | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations firm

Main Telephone: (612) 337-0087

Primary Address

211 North First Street

Suite 425

Minneapolis, MN 55401

USA

Maccabee Group Public Relations Contacts

Contacts (3)

Name

Title

State

Gwen C.

Executive Vice President & Chief Talent Officer

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(612) 337-0087
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	211 North First Street Suite 425 Minneapolis, MN 55401 USA

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Paul M.

Owner & President

Deanna B.

Office Manager

Client Relationships

Brand	Service	From	To	Media Spend
******' *** *****	Public Relations			*

See Winmo sales intelligence in action

WinmoEdge

Millennial Media Opps: Pilgrim's Pride Chicken plans marketing push to build brand, combat lawsuit claim

Just BARE brand, which has seen double-digit growth over the past five years.

I would still expect to see the improvements through innovation and marketing, though. Pilgrim's will need to win back consumer trust and fight this PR woe, so it'll need to up its marketing spend. Of course, it'll also need to up spend to compete against here).

Pilgrim's spend typically spikes during Q2 and Q4, and its target demographic largely consists of better-for-you millennials (female parent skew). Recent creative (see above) has focused on brand authenticity in order to reach this audience. Pilgrim's tends to invest in digital, social and earned media.

Within the past year, Adbeat reports that the company has spent $17,100 on digital display for Just BARE, placed mostly site direct (82%) on food52.com, thespruce.com and thoughtco.com. No previous spend data is available, so sellers should expect this channel to continue rising.

Maccabee Group has led PR work in the past.