Little & Company | Agency Profile, Contacts, AOR, Client Relationships
- Main Telephone
- (612) 375-0077
Little & Company Contacts
|Monica L.||Founder & Chair||MN|
Sample of Related Brands
|Joe C.||President & Chief Creative Officer||MN|
|Cori V.||Project Director||MN|
|Mike S.||Vice President & Creative Director||MN|
Consumer Media Opps: Securian Financial launches rebranded logo, first national TV campaign
Since the campaign's launch on May 24, iSpot reports $135,849 spent on national TV commercials targeting shows such as those in the chart on the right. This is the first national TV campaign the financial services company has released.
So far this year, according to Pathmatics, Securian has only spent $2,300 on digital display ads that have promoted its rebranded logo, with 69% of ads placed site direct and top destinations including twincities.com, mapquest.com, and wunderground.com. Last year's total digital display spend dropped to $61,100 from $128,700 in 2016.
Media buying and planning, along with promotional marketing and sponsorships, is handled by Kelly, Scott & Madison.