Little & Company | Agency Profile, Contacts, AOR, Client Relationships

• The agency will lead audience strategy, brand strategy, and creative via video, audio, OOH, digital, social media, and website work.
• It will launch new work for Pacific at the beginning of the company's fiscal year in August 2023.
• L&C has served as Pacific's lead website agency since 2019.
  • This relationship expanded to include ongoing email and SEO strategy and management.
• The shift replaces 72andSunny, Pacific's incumbent creative AOR since August 2020.
• The brand will likely:
  • Seek new brand ambassadors
  • Continue increasing digital spend
  • Conduct additional agency reviews
• Target demographic: 
  • Gen-Z and millennials, particularly better-for-you (BFY) women and household DMs in general

Recent leadership shifts:

• Pacific hired senior digital content marketing specialist Clare Goggin Sivits in September.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Since the beginning of 2022, Pacific has spent roughly $2.9m on digital ads, 16% more than the roughly $2.5m spent in 2021.
  • YTD data: The brand has earned around 376.1m digital impressions YTD, 57% via Instagram ads, 42% via Facebook ads, and 1% via desktop display ads.
  • Last year: Pacific spent approximately $2.5m on this channel last year, 47% more than the approximately $1.7m spent in 2020.
• Additional channel insights  
  • The Pacific brand works with various brand ambassadors and influencers. 
  • As you can tell in the video above, it also invests in cause marketing via initiatives against things like food insecurity.
  • Its parent company, Campbell, also utilizes print (magazines), OOH, and local broadcast.

Additional agency insights:

• Opportunity: Additional reviews could easily follow this one, so get in touch soon to offer media, PR, experiential, digital analytics, and/or multicultural services
• Current agency roster:
  • Little & Company: Strategy and creative AOR

Insight Sources: Digital spend insights estimated by .