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Haworth Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(612) 677-8900
Primary Address
45 South Seventh Street
Suite 2400
Minneapolis, MN 55402
USA

Haworth Marketing & Media Contacts

Contacts (5/30)
Name Title State
Andrea L. President MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 677-8900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 South Seventh Street
Suite 2400
Minneapolis, MN
55402
USA
Amanda A. Associate Director, Video Strategy MN
Brad D. Director, Media Strategy MN
Kristin S. Strategy Director, Media MN
Karilyn J. Associate Media Director MN

Client Relationships

Current Past

Brand Service From To Media Spend
******* ** ****** ******* **** *** ******** Media Planning, Media Buying *
********* *******, ***. Media Buying, Media Planning *
****** **** Media Buying, Media Planning *
***** ****'* Media Planning, Media Buying *
****'* **** ******** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: White Claw launches vodka, campaign as digtal spend skyrockets


Sales Lead:  recently expanded into the spirits category with the launch of a vodka beverage and ready-to-drink vodka-soda combo.

  • As you can tell from the video above, the brand has also launched promotional material.
  • The brand will likely:
    • Roll out more creative to promote the launch
    • Continue increasing spend
  • Target demographic: 
    • ​​​​​​​Drinking-age (21+) Gen-Z and millennials

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2023, WC has allocated around $468.7k toward national TV commercials; by this point last year, it had not yet utilized this channel.
    • Last year: The brand allocated roughly $7.1m toward this channel last year, less than half of the roughly $16.4m allocated in 2021.
    • 2023 ad programming: WC's 2022 commercials have aired during shows such as AVP Pro Beach Volleyball Tour, Beach Volleyball, NHL Hockey, the World Poker Tour, and Lightning Live! Postgame.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: YTD, the brand has spent approximately $7.2m on digital ads, 6x the approximately $1.2m spent by this point last year.
    • YTD data: So far this year, WC has earned ~147.4m digital impressions via Instagram (44%), Facebook (28%), desktop video (21%), and Twitter (7%) ads.
    • Last year: The brand's estimated full-year 2022 spend of $29.3m increased by 42% from that of $20.7m in 2021.
  • Additional channel insights  
    • The brand utilizes Google Ads.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .​​​​​​​