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Haworth Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(612) 677-8900
Primary Address
45 South Seventh Street
Suite 2400
Minneapolis, MN 55402
USA

Haworth Marketing & Media Contacts

Contacts (5/42)
Name Title State
Andrea L. President MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 677-8900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 South Seventh Street
Suite 2400
Minneapolis, MN
55402
USA

Anne H. Media Director MN
Kate C. Director, Digital Strategy MN
Melissa W. Director, Media Strategy MN
Jacey B. Director, Digital MN

Client Relationships


Brand Service From To Media Spend
******* ** ****** ******* **** *** ******** Media Planning, Media Buying *
****** *** *****, ***. Media Planning, Media Buying *****
****** ******** Media Planning, Media Buying *******
********* *******, ***. Media Buying, Media Planning *
****** **** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Forecast, Campaign Imminent: White Claw taps creative AOR as spend skyrockets (Score 68)


Accenture Interactive, which will continue being the brand's digital transformation partner.

We suggested parent company tapped a new top marketer.

According to iSpot, WC has spent approximately $12.8m on national TV commercials YTD, over 14x the approximately $913.6k it had spent by this point last year. The hard seltzer brand ended up spending approximately $2.4m toward this channel last year, similarly a tenth of the approximately $18.8m it spent in 2019. WC's commercials of 2021 have targeted male sports enthusiasts watching shows such as the 2020 Tokyo Olympics, the 147th Kentucky Derby, NHL Hockey, 153rd Belmont Stakes and the 2021 Stanley Cup Final.

So far this year, Pathmatics reports the brand has allocated roughly $15.3m toward digital ads, around quadruple the roughly $3.5m it allocated within the same 2020 timeframe. WC's estimated full-year 2020 spend of $7.7m was around double that of $3.8m in 2019. The brand has earned around 2b digital impressions YTD via Instagram (48%), Facebook (30%), YouTube (13%), Twitter (7%) and desktop display (1%) ads.

Additionally, Magellan shows WC has aired one podcast ad within the past 12 months.

Right now, the brand is particularly targeting Gen-Z via paid social and YouTube ads; I've also noticed OTT ads. 

Agency & martech readers - Agency reviews often follow one another, especially when they follow top marketer appointments, so get in touch soon to offer brand-specific PR services for WC. Mike's Hard selected earlier this year