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Haworth Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(612) 677-8900
Primary Address
45 South Seventh Street
Suite 2400
Minneapolis, MN 55402
USA

Haworth Marketing & Media Contacts

Contacts (5/50)
Name Title State
Andrea L. President MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 677-8900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 South Seventh Street
Suite 2400
Minneapolis, MN
55402
USA

Heather K. Senior Vice President & Executive Director, Media MN
Chris D. Senior Vice President, Partnership Development MN
Scott S. Senior Vice President & Director, Agency Integration MN
Catherine M. Senior Vice President & Director, Human Resource & Operations MN

Client Relationships


Brand Service From To Media Spend
******* ** ****** ******* **** *** ******** Media Buying, Media Planning unknown present ***
****** *** *****, ***. Media Buying, Media Planning 2016 present *****
****** ******** Media Buying, Media Planning 2016 present *******
********* *******, ***. media buying & planning unknown present *
****** **** Media Buying, Media Planning 2021 present *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Media Opps: Alzheimer's Association names CDR digital partner amid advertising spend decreases (Score 28)


advertising, web development and a mobile giving platform. AA believes this relationship will help it to find new donors and increase donor retention. Look out for an ad campaign in the near future. 

Per

According to iSpot's estimates, AA spent around $5.4m on national TV ads YTD, down 63% from $8.8m it spent during the same time period of 2019. Full-year spend equaled $11.8m in 2019 and $8.2m in 2018. 

Sellers-- It also invests in local marketing methods such as OOH, print and radio ads. It seems to primarily target millennials and Gen-Xers with a slight female skew. Both digital and national TV ad spend declined heavily over the last year. I expect digital spending to be reversed soon as CDR begins implementing its strategy. The organization may decide it can generate a better ROI through digital channels. It can be more effective at reaching younger generations such as Gen-Z and millennials that possibly had grandparents who struggled with Alzheimer's; therefore, they may become more inclined to donate as they get older. 

Agency & martech readers-- We believe the organization works with Haworth Marketing & Media on media planning. Agency hires commonly follow one another, so reach out soon to be top-of-mind.