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Haworth Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(612) 677-8900
Primary Address
45 South Seventh Street
Suite 2400
Minneapolis, MN 55402
USA

Haworth Marketing & Media Contacts

Contacts (5/32)
Name Title State
Andrea L. President MN
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (612) 677-8900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 South Seventh Street
Suite 2400
Minneapolis, MN
55402
USA

Amanda P. Director, Digital Investment MN
Megan M. Director, Video Strategy MN
Megan W. Media Director MN
Betsy G. Associate Media Director MN

Client Relationships


Brand Service From To Media Spend
******* ** ****** ******* **** *** ******** Media Planning, Media Buying *
********* *******, ***. Media Buying, Media Planning *
****** **** Media Buying, Media Planning *
****'* ******** *****, ***. Media Planning, Media Buying *********
***** ****'* Media Planning, Media Buying ********

See Winmo sales intelligence in action

WinmoEdge

Alaska Airlines hires marketing leader (Score 57)


Sales lead: This hire will affect the company's marketing and could lead to agency reviews. 

  • Alaska Airlines (AA) named Eric Edge managing director of advertising & marketing in October 2022. 
    • Edge most recently served as CMO of Omaze
  • It also hired Lori Ho as growth & lifecycle marketing head in August 2022. 
    • Ho joins from BECU, where she was the digital marketing & analytics VP. 

AA's target demographic: Gen-X & millennials 

The company will likely:

  • Review the agency roster
  • Return to national TV advertising 
  • Continue increasing digital spend 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: AA did not allocate any budget toward national TV ads in 2022. 
  • Last year: Full-year spend dropped by 48% from $181.3k in 2020 to $94.4k in 2021. 
  • 2021 ad programming: It placed ads during programming such as Jeopardy!, CBS News Sunday Morning, KING 5: New Years at the Needle, Dateline, and WNBA Basketball.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: AA spent close to $6.5m on digital display ads YTD. 
  • YTD data: 770m impressions via Facebook (64%), Instagram (18%), desktop video (11%), desktop display (6%), and mobile display (1%). 
  • Last year: Full-year spend jumped by 74% from $3.5m in 2020 to $6.1m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, twitch.tv, nhl.com, and youtube.com. It placed 2% of these ads through multiple indirect channels onto sites such as nhl.com, kayak.com, hawaii.com, investing.com, and washingtonpost.com. 

Additional channel insights  

  • AA also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.