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Haberman | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (612) 338-3900
Primary Address
430 First Avenue North
Suite 216
Minneapolis,
MN
55401
USA
Haberman Contacts
Contacts (5/13)
Name | Title | State | ||||||||||||
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Anna E. | Director, Media Buying | MN | ||||||||||||
Sample of Related Brands
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John T. | Partner & Director, Technology & Facilities | MN | ||||||||||||
Jon Z. | Partner | MN | ||||||||||||
Doug M. | Chief Commercial Officer | MN | ||||||||||||
Fred H. | Chief Executive Officer & Co-Owner | MN |
Client Relationships
WinmoEdge
Egglife Foods taps full-service AOR amid spend declines (Score 72)
Sales lead: Reach out now to offer ad space.
- Haberman as its full-service AOR in December 2022.
- Haberman will handle brand strategy, campaign planning, media buying/planning, PR, and social media.
- The agency's first creative work is scheduled for January 2023.
- Hill Holiday, the incumbent creative AOR, won the account in June 2021.
- We predicted a review when we told you about Egglife promoting Andrea Schwenk to CMO last year.
Egglife's target demographic: Gen-Zers & millennials seeking healthy options
The company will likely:
- Ramp ad spend back up to 2021 levels
- Launch a campaign/release fresh creative
- Revamp marketing strategy
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: Egglife spent about $469.4k on digital display ads in 2022.
- 2022 data: 61.8m impressions via Instagram (73%) and Facebook (27%).
- 2020 & 2021 spend: Full-year spend skyrocketed from $48.8k in 2020 to $3.7m in 2021.
- Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com.
Agency analysis:
- Opportunity: You may be able to pick up digital work from this company.
- Current roster:
- Haberman: Full-service AOR
Insight Sources: Digital spend insights estimated by Pathmatics.