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Female Media Opps: Lady jerky brand Lorissa's Kitchen launches new campaign
The campaign is supposed to run through December, so make sure you're reaching out for revenue ASAP. As noted, their demographic is females, though there is a millennial and healthy living/active lifestyle mom skew. Historically, they spend the most during Q2 and Q3.
Nothing has been spent year-to-date (YTD) on the brand through national TV or digital display, a sharp decrease from the year prior.
iSpot reports a 2017 national TV spend of $3.8 million of female-focused programming (see show targeting right). There was no spend for 2016.
Pathmatics reports a 2017 display spend just shy of $3 million, which was up $2.2 million from 2016. Top ad destinations were health.com, cookinglight.com, sunset.com, myrecipes.com and realsimple.com. Ads were primarily placed directly (97%).