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Haberman | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(612) 338-3900
Primary Address
430 First Avenue North
Suite 216
Minneapolis, MN 55401
USA

Haberman Contacts

Contacts (5/13)
Name Title State
Anna E. Director, Media Buying MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 338-3900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 430 First Avenue North
Suite 216
Minneapolis, MN
55401
USA

John T. Partner & Director, Technology & Facilities MN
Jon Z. Partner MN
Doug M. Chief Commercial Officer MN
Fred H. Chief Executive Officer & Co-Owner MN

Client Relationships


Brand Service From To Media Spend
****** Public Relations *
****** ********** *********** Creative ******
*******'* ****** Creative, Media Buying, Media Planning *
***** ***** Digital *
******* ***** Creative, Digital, Media Buying, Media Planning, Public Relations, Social *

See Winmo sales intelligence in action

WinmoEdge

Egglife Foods taps full-service AOR amid spend declines (Score 72)


Sales lead: Reach out now to offer ad space.

  • Haberman as its full-service AOR in December 2022.
  • Haberman will handle brand strategy, campaign planning, media buying/planning, PR, and social media. 
  • The agency's first creative work is scheduled for January 2023. 
  • Hill Holiday, the incumbent creative AOR, won the account in June 2021. 
  • We predicted a review when we told you about Egglife promoting Andrea Schwenk to CMO last year

Egglife's target demographic: Gen-Zers & millennials seeking healthy options 

The company will likely:

  • Ramp ad spend back up to 2021 levels
  • Launch a campaign/release fresh creative 
  • Revamp marketing strategy

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Egglife spent about $469.4k on digital display ads in 2022. 
  • 2022 data: 61.8m impressions via Instagram (73%) and Facebook (27%). 
  • 2020 & 2021 spend: Full-year spend skyrocketed from $48.8k in 2020 to $3.7m in 2021. 
  • Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

  • Opportunity: You may be able to pick up digital work from this company. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics