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Fast Horse | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(612) 746-4610
Primary Address
240 Ninth Avenue North
Minneapolis, MN 55401
USA

Fast Horse Contacts

Contacts (4)
Name Title State
Jorg P. Founder MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 746-4610
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 240 Ninth Avenue North

Minneapolis, MN
55401
USA

Scott B. Chief Integration Officer MN
Derek T. Group Creative Director MN
Brie E. Senior Manager, Media Relations MN

Client Relationships


Brand Service From To Media Spend
**** ** *******, ***. Public Relations *
****** *********** Creative, Digital, Public Relations *
***** *** ****** Creative *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Fiber One features Abbott Elementary actor in new campaign


Media Sales Lead: In its latest ad, , the campaign features Lisa Ann Walter, an actress known for her characters in 1998's The Parent Trap and the (incredible, though I'm biased) ABC sitcom, Abbott Elementary. Dubbed "The Scene of the Accident," the campaign shows that it's not too late to start eating healthy this year and that FO's products help people do so while still eating delicious food.

Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars.

Target Demographics: Women, especially moms, of all ages

Key Spend Notes

  • Spend shift summary: FO's YTD digital spend has already exceeded its FY 2022 spend.
  • Top spending period: Q1, Q4

Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes FO under Food Items*

  • 2023 YTD Spend: $1.6m
  • STP 2022 Spend: $1.4m
  • 2022 FY Spend: $1.4m
  • 2021 FY Spend: $2.4m
  • 2020 FY Spend: $1.7m

YTD YOY Spend Increase

YTD Ad Flight Breakdown:

  • Q1 2023 Spend (to date): $1.6m
  • Q1 2022 Spend: $1.4m
  • Q2 2022 Spend: $300
  • Q3 2022 Spend: $600
  • Q4 2022 Spend: $14.5k

YTD Impressions: 214m

Top Ad Types: Facebook (72%) and Instagram (27%)

Top Purchase Channels: Direct (100%)

Top Publishers: Facebook (72%) and Instagram (27%)

Top Industry/Vertical Spenders (YTD, by spend): Mondelez, Hershey, General Mills, PepsiCo, Kellogg, Ferrero, and Mars

Top Creative by Spend; see below: (note that not all creatives debuted in 2023).


Other Media Spend Analysis & Breakdown:

Vivvix: Radio and Google Ads

Social Demographics: Women from the ages of 35-54

Current Sponsorships/Partnerships:

Influencers & Brand Ambassadors: Lisa Ann Walter

Recent & Upcoming Product Launches:


2022-2023 Key Hires

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Current Agency Roster


Insight Sources: Digital spend insights estimated by .