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Fast Horse | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(612) 746-4610
Primary Address
240 Ninth Avenue North
Minneapolis, MN 55401
USA

Fast Horse Contacts

Contacts (5)
Name Title State
Jorg P. Founder, President & Creative Director MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 746-4610
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 240 Ninth Avenue North

Minneapolis, MN
55401
USA

Scott B. Chief Integration Officer MN
Rebecca L. Head, Amplification MN
Allison C. Vice President, Accounts MN
Anthony K. General Counsel & Vice President, Operations MN

Client Relationships


Brand Service From To Media Spend
**** ** *******, ***. Public Relations ********
****** *********** Creative, Digital, Public Relations *
***** *** ****** Creative ******
****** ******* & ***** Creative ******

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WinmoEdge

Campaign Imminent: Heineken builds in-house creative team amid focus on non-alcoholic beer, Mexican brands


Campaign that it will shift its demographic from men A21-34 to "the premium imported beer drinker;" increase investment in localized media (e.g., ads for Dos Equis in Texas will be different than those in California); use more personalized creative; and institute a mobile- and digital-first mindset.

In order to implement these marketing changes, Heineken will launch an in-house creative team in the coming weeks. The shift will not see Heineken axe its relationships with Droga5 (creative AOR for Dos Equis) as the in-house team and agencies will work in tandem.

The in-house shift will also help Heineken streamline its marketing so it can produce more content. The team is slated to produce 7,000 pieces of creative in the first 12 months alone, a number that will likely grow as the team grows and becomes familiar with its duties.

With such a heavy amount of creative set to be released from the in-house team, sellers should reach out for revenue. The "premium imported drinker" demographic likely skews towards millennials and Gen-X, so look for dollars targeting them during top spending periods Q2 and Q4. Expect most of the upcoming creative to promote the Mexican beer portfolio (Dos Equis, Tecate, Bohemia and Carta Blance) and launched in January.

The Mexican portfolio is likely to be bolstered since Heineken hired former hired global snacks marketing & innovation VP at PepsiCo, Alison Payne, as Mexican brands portfolio marketing VP (November). It also just promoted Reggie Gustave from emerging brands brand manager to Dos Equis brand manager (April).

Heineken wants to use the non-alcoholic beer to win over Americans, many of whom are limiting their beer consumption to focus on health and wellness. This seems to be a safe strategy since Nielsen reports non-alcoholic beer sales are growing; sales grew 6.6% in the first three months of 2019.

Keep in mind that the majority of advertising for Heineken 0.0 is already using the personalized and digital-first mindset Amorese reported. For example, Heineken 0.0 Fast Horse, used a social media contest, influencers, paid social, media relations and a promotional video featuring "The Office" actors Angela Kinsey and Brian Baumgartner.

Please view digital display spend (courtesy of here. Remember the company also uses outdoor, print, radio, social, experiential and sponsorships (e.g., Xaymaca, Formula One, UEFA Champions League and the North American Soccer League). 

Agency & martech readers -- Heineken hopes to move media buying in-house a few years down the road, so you likely won't be able to secure work from that account. (Not to mention selected as AORs for product placement, strategic integration, entertainment partnerships and entertainment PR in March 2018. Prospect elsewhere.