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Fallon Worldwide | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(612) 758-2345
Primary Address
500 North Third Street
Minneapolis, MN 55401
USA

Fallon Worldwide Contacts

Contacts (5/28)
Name Title State
Niki D. Chief Marketing Officer MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 758-2345
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 North Third Street

Minneapolis, MN
55401
USA
Rocky N. Chief Executive Officer MN
Melissa Y. Associate Director, Social Strategy MN
Meredith Z. Group Director MN
Julie M. Head, Talent MN

Client Relationships

Current Past

Brand Service From To Media Spend
****'* ********** *****, ***. Creative, Digital *
****, ***. Media Buying, Media Planning *
****** **** & ****** ******* Creative *
******** Creative, Media Buying, Media Planning *
********** *****, ***. Creative, Social *

See Winmo sales intelligence in action

WinmoEdge

Entenmann's launches ice cream sandwich line (Score 22)


Sales lead: Contact this brand's DMs if you can help promote its new products. 

  • Entenmann's just entered the ice cream market with its first-ever frozen treat line. 
  • The brand's ice cream sandwiches come in Glazed Cookie Donut, Brownie Cookie Salted Caramel, and Chocolate Chip Cookie. 
  • The line is currently only available at Walmart, but Entenmann's will likely form additional retail partnerships. 
  • The brand hopes to continue expanding its sweet treat offerings if the ice cream sandwiches are successful. 

Entenmann's target demographic: Primary shoppers (Gen-X & millennial moms)

The brand will likely:

  • Ramp up ad spend to promote the new line
  • Seek agency assistance to build awareness
  • Continue experimenting with new products

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Entenmann's spent around $1.7m on digital display ads YTD, an 89% increase from $901.5k spent in this channel during the same time period of 2022. 
  • YTD data: 200.8m impressions via Facebook (63%), YouTube (22%), and Instagram (14%). 
  • 2021-2022 spend: Full-year spend fell slightly (9%) from $4.5m in 2021 to $4.1m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, and instagram.com.

Additional channel insights  

  • Vivvix: Entenmann's also utilizes local broadcast.
    • It holds media planning discussions in Q4, and it buys during Q3.

Agency analysis:

  • Opportunity: Reach out now if you can help Entenmann's promote the ice cream sandwiches. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix.