Fallon Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (612) 758-2345
Fallon Worldwide Contacts
|Mike B.||Chief Operating Officer||MN|
Sample of Related Brands
|Niki D.||Chief Marketing Officer||MN|
|Rocky N.||Chief Executive Officer||MN|
|Chad K.||Group Strategy Director||MN|
|Andy R.||Head, Media||MN|
Entenmann's taps creative AOR as digital spend increases (Score 10)
creative direction and strategy for the brand's segments, which includes Little Bites, Minis and Donuts. I am not sure when Fallon's first creative work will debut, but you might consider reaching out to Entenmann's soon, as I predict a big marketing push once the first creative work is released.
According to Pathmatics, Entenmann's earned 450.9m impressions YTD through Instagram ads (63%), Facebook ads (29%), desktop video ads (6%), mobile video ads (1%) and desktop display ads (1%). It placed the majority (99%) of these ads site direct onto sites such as instagram.com, facebook.com, youtube.com, hulu.com and yahoo.com. It placed the remainder (1%) indirectly through Google AdX+AdSense onto sites such as hulu.com, yahoo.com, travelandleisure.com, southernliving.com and myrecipes.com. It spent around $4.1m on digital display ads YTD, a 52% jump from $2.7m spent in this channel during the same time period of 2020. Full-year spend jumped from $1.4m in 2019 to $3.1m in 2020.
Sellers-- It seems Entenmann's is targeting millennials and Gen-Zers, considering it allocates the majority of its ad dollars towards digital and social channels. It is likely also targeting women, as moms are commonly the family's primary shopper. It also invest in radio and local broadcast TV ads, per Kantar. Start offering ad space soon because it may launch a campaign once the new AOR puts together some fresh creative work.
Agency & martech readers-- As you know, agency reviews commonly follow one another, so reach out soon to be top-of-mind. I believe the only agency you will face competition from is media AOR Starcom Worldwide. Those of you with baked goods experience may have an advantage.