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Fallon Worldwide | Agency Profile, Contacts, AOR, Client Relationships




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Main Telephone (612) 758-2345
Main Fax (612) 758-2346
Primary Address
901 Marquette Avenue
Suite 2400
Minneapolis, MN 55402
USA

Fallon Worldwide Contacts

Contacts (5/30)
Name Title State
Mike B. Chief Executive Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 758-2345
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 901 Marquette Avenue
Suite 2400
Minneapolis, MN
55402
USA

John K. Chief Marketing Officer MN
Jeff K. Chief Creative Officer MN
Carol P. Print Buying Director MN
Chris L. Chief Marketing Officer MN

Client Relationships


Brand Service From To Media Spend
**** AOR - creative 2009 present *
******.***, ***. on-line short films 2004 present *********
****'* ********** *****, ***. AOR - creative, digital 2014 present ********
*** *** ******* AOR - creative, digital 2014 present *
****** ******* media buying & planning 2014 present *******

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WinmoEdge

Momvertising Opps: Silk's ad spending up for new campaign


TV and digital advertising levels for soy/almond milk brand Silk have been way up to start the year for the creepy new "Silk Man" campaign. 

With parent Silky Johnson on a Dairy Haters Ball campaign.

Start laying the groundwork for Q4, as well, since Silk also pushes their alt-milk then, as well - after all, they do make egg-less eggnog. An advantage securing revenue should go to female-focused sellers, especially those with high engagement rates among moms with young kids. Note that Silk's mobile video investments have been way up the past year. 

The ad hike comes after WhiteWave moved all of their creative in late 2015 to 

Additional Insight 

Media Spend: At almost $34 million through Q3 last year, Silk is WhiteWave's top ad spender. Silk's budget  was about 65/35 magazine and broadcast, according to Kantar Media.

TV Breakdown: $34.3 million has been spent on national TV ads the past year (see targeting right), up from $27.3 million last year, iSpot.tv reports. 

Digital Breakdown: $2.1 million garnered 150 million impressions the last year, about even with the $2 million for 186.1 million impressions in 2015, per Pathmatics. The decline in impressions comes as desktop fell to 39% of budget the last year from 66% in 2015. Meanwhile, mobile video rose to 30%. 

More than 90% of Silk's impressions are bought site direct. Most of their budget was split between fives sites: youtube.com, walmart.com, holywoodproter.com, Time's people.com and Conde Nast's epicurious.com. 

Silk Milk 
1225 Seventeenth St.
Suite 1000 
Denver, CO 80202 
(303) 635-4500

Rebekah Lyle
Director, Marketing & Innovation - Plan Based Beverages (Silk and So Delicious) 
(303) 635-4500
rebekah.lyle@whitewave.com

Jim Blumberg
Consumer Engagement Manager, Director Integrated Marketing
(303) 635-4500
jim.blumberg@whitewave.com