Fallon Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
|Main Telephone||(612) 758-2345|
|Main Fax||(612) 758-2346|
Fallon Worldwide Contacts
|Mike B.||Chief Executive Officer||MN|
Sample of Associated Brands
|John K.||Chief Marketing Officer||MN|
|Jeff K.||Chief Creative Officer||MN|
|Carol P.||Print Buying Director||MN|
|Chris L.||Chief Marketing Officer||MN|
|****||AOR - creative||2009||present||*|
|******.***, ***.||on-line short films||2004||present||*********|
|****'* ********** *****, ***.||AOR - creative, digital||2014||present||********|
|*** *** *******||AOR - creative, digital||2014||present||*|
|****** *******||media buying & planning||2014||present||*******|
Who is the Chief Executive Officer of Fallon Worldwide?
What is the email of the Chief Marketing Officer of Fallon Worldwide?
What is direct phone of the Chief Creative Officer of Fallon Worldwide?
Who is the AOR - creative agency of Fallon Worldwide?
Your personal LinkedIn™ network connections
Momvertising Opps: Silk's ad spending up for new campaign
TV and digital advertising levels for soy/almond milk brand Silk have been way up to start the year for the creepy new "Silk Man" campaign.
With parent Silky Johnson on a Dairy Haters Ball campaign.
Start laying the groundwork for Q4, as well, since Silk also pushes their alt-milk then, as well - after all, they do make egg-less eggnog. An advantage securing revenue should go to female-focused sellers, especially those with high engagement rates among moms with young kids. Note that Silk's mobile video investments have been way up the past year.
Media Spend: At almost $34 million through Q3 last year, Silk is WhiteWave's top ad spender. Silk's budget was about 65/35 magazine and broadcast, according to Kantar Media.
TV Breakdown: $34.3 million has been spent on national TV ads the past year (see targeting right), up from $27.3 million last year, iSpot.tv reports.
Digital Breakdown: $2.1 million garnered 150 million impressions the last year, about even with the $2 million for 186.1 million impressions in 2015, per Pathmatics. The decline in impressions comes as desktop fell to 39% of budget the last year from 66% in 2015. Meanwhile, mobile video rose to 30%.
More than 90% of Silk's impressions are bought site direct. Most of their budget was split between fives sites: youtube.com, walmart.com, holywoodproter.com, Time's people.com and Conde Nast's epicurious.com.
1225 Seventeenth St.
Denver, CO 80202
Director, Marketing & Innovation - Plan Based Beverages (Silk and So Delicious)
Consumer Engagement Manager, Director Integrated Marketing