Colle McVoy | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (612) 305-6000
Colle McVoy Contacts
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Christine F. | Chief Executive Officer & President | MN | ||||||||||||
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Allison K. | Director, Account | MN | ||||||||||||
Sue H. | Human Resources Director | MN | ||||||||||||
Mike S. | Group Account Director | MN | ||||||||||||
Paul L. | Director, Technology | MN |
Client Relationships
WinmoEdge
Jackson Hole Tourism launches OOH work for new boots, increases spend
McVoy, "The Tread on the Trail" tells people to get on the trails nearby with boots with 3D printed soles reading, "Tread on the Trail." JHT may seek to expand the activation, so keep the organization on your radar.
Per Pathmatics, JHT ended up spending roughly $323.1k on digital ads last year, around double the roughly $165.6k it spent in 2020. In 2021, the organization earned approximately 34.7m digital impressions via Facebook (91%), desktop display (5%) and mobile display (4%) ads.
JHT targets hiking enthusiasts of all ages, but especially Gen-Z and millennials. Sellers able to offer relevant ad space should contact soon to do so. Remember, along with digital, the organization is relying on OOH as well.
Agency & martech readers - I see no signs of immanent agency reviews, but you may be able to secure project-based work at some point. McVoy is currently JHT's creative, media and social AOR.