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Carmichael Lynch | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(612) 334-6000
Primary Address
110 North Fifth Street
11th Floor
Minneapolis, MN 55403
USA

Carmichael Lynch Contacts

Contacts (5/60)
Name Title State
Julie B. President & Managing Partner MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 334-6000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 110 North Fifth Street
11th Floor
Minneapolis, MN
55403
USA
Marcus F. Chief Executive Officer MN
John G. Chief Financial & Operating Officer MN
Lachlan B. Chief Strategy Officer MN
Marty S. Chief Creative Officer MN

Client Relationships

Current Past

Brand Service From To Media Spend
** ******** Creative, Digital, Social, Public Relations, Media Planning, Media Buying, Programmatic *
**'* ***********, ***. Digital, Social, Creative *
*** Creative, Media Buying, Media Planning, Digital, Programmatic, Social *
**** ******** & ******* Creative *
************** Creative, Media Planning, Media Buying, Digital, Social, Programmatic, Public Relations *

See Winmo sales intelligence in action

WinmoEdge

United States Golf Association appoints new agency partners (Score 63)


Sales lead: Start reaching out now to offer ad space. 

  • The United States Golf Association (USGA) recently announced it is working with two new agencies. 
  • Carmichael Lynch will take care of media. 
  • MullenLowe's first creative work is expected to launch in June around the US Men's Open. 
  • Carmichael Lynch is responsible for boosting ticket sales, driving brand growth/awareness, and supporting MullenLowe's creative work. 

Recent hires:

  • Matthew Mazzella joined as digital marketing manager in February 2023.
    • Mazzella most recently served as digital account manager of Cognito. 
  • Scott Whitfield joined as senior manager of brand & fan experience in December 2022.
    • Whitfield most recently served as strategic partnerships manager of the National Association of Counties. 

USGA's target demographic: Gen-X & millennial golf enthusiasts       

The organization will likely:

  • Release a fresh campaign (in June)
  • Ramp up ad spend
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: USGA spent approximately $31.3k on national TV ads YTD, up 61% from $19.4k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend fell from $4m in 2021 to $1.5m in 2022. 
  • Ad programming: It placed ads during Golf America and SportsMoney. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: USGA spent around $55.7k on digital display ads YTD, a significant increase from $18.1k spent in this channel during the same time period of 2022. 
  • YTD data: 7.6m impressions via Instagram (66%), Facebook (28%), desktop display (5%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 17% from $213.2k in 2021 to $249.8k in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, golf.com, and golfweek.com. 

Additional channel insights  

  • Vivvix: USGA also invests in OOH and local broadcast.

Agency analysis:

  • Opportunity: Agency appointments commonly follow one another, so reach out now to see if it needs any more assistance. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.