Carmichael Lynch | Agency Profile, Contacts, AOR, Client Relationships
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Carmichael Lynch Contacts
|Lachlan B.||Chief Strategy Officer||MN|
Sample of Related Brands
|Julie B.||President & Managing Partner||MN|
|John G.||Chief Financial Officer||MN|
|Stacy J.||Director, Account Management & Senior Partner||MN|
|Marcus F.||Chief Executive Officer||MN|
|** ********||Creative, Digital, Media Buying, Media Planning, Programmatic, Public Relations, Social||2017||present||****|
|**** *****, ***.||Creative, Digital, Media Buying, Media Planning, Programmatic, Public Relations, Social||unknown||present||*|
|**'* ***********, ***.||Creative, Digital, Social||2015||present||******|
|***||Creative, Digital, Media Buying, Media Planning, Programmatic, Social||2012||present||*|
|**** ******** & *******||Creative||2020||present||********|
Campaign Imminent: Bush Brothers taps new creative AOR after CMO hire (Score 69)
Concluding a competitive review, roll that beautiful bean footage. This shift replaces Bush's relationship with incumbent AOR of 23 years, Doner, which helped the company launch new products and evolve its Jay and Duke campaign. Carmichael Lynch started Bush's work this month; we should see new work very soon.
The bean giant hired CMO Stephen Palacios in August 2019; he formerly served as a principal for Ahzul. This recent hire will likely result in higher ad spend.
Bush spent $23 million on measured US media in 2018 and $21 million from July 2018-June 2019, according to COMVergence approximations.
The company seems to be primarily focused on digital channels at this time; however, Adbeat reports that Bush's digital display ad spend is on the decline. In 2019, most ads were placed during Q1 and Q3-Q4; spend decreased to an estimated $2.5 million (2019) from an estimated $3.4 million (2018), a -26% drop. The majority of last year's ads were placed site direct ($1.6 million) and programmatically via Google ($743,100). Most site-direct placements were on greatest.com ($1.5 million), allrecipes.com and refinery29.com; Google placed ads on site such as greatist.com ($47,400), allrecipes.com, foodnetwork.com, littlethings.com and epicurious.com.
Kantar indicates that Bush has also utilized print and local broadcast in the past; its total 2019 spend seems to have increased significantly YOY. The company tends to target moms, and the focus on digital hints at a millennial skew.
Agency & martech readers - Bush will likely conduct further reviews now that this one has concluded, especially with a new CMO. As of now, Empower handles media buying and planning; you may have the easiest time securing digital and/or PR partnerships.