Carmichael Lynch | Agency Profile, Contacts, AOR, Client Relationships
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Carmichael Lynch Contacts
|John G.||Chief Financial & Operating Officer||MN|
Sample of Related Brands
|Lachlan B.||Chief Strategy Officer||MN|
|Stacy J.||Director, Account Management & Senior Partner||MN|
|Marty S.||Chief Creative Officer||MN|
|Julie B.||President & Managing Partner||MN|
|** ********||Creative, Digital, Social, Public Relations, Media Planning, Media Buying, Programmatic||******|
|**** *****, ***.||Public Relations, Creative, Digital, Social, Media Buying, Media Planning, Programmatic||*|
|**'* ***********, ***.||Digital, Social, Creative||******|
|***||Creative, Media Buying, Media Planning, Digital, Programmatic, Social||*|
|**** ******** & *******||Creative||********|
Campaign Imminent: H&R Block taps digital, media AOR
Not long after her cats) as AOR for its digital, CRM, media planning and buying, strategy and insights and data analytics. Initially, the agency will support the company's Block Horizons 2025, a five-year growth and transformation strategy focused on small business, financial products and Block experience, a new approach to consumer tax.
According to iSpot, H&R Block has spent approximately $52.2m on digital ads, down only slightly (5%) from the approximately $54.8m it spent within the same 2020 timeframe. The company ended up approximately roughly $89.3m on this channel in 2020, down 6% from the approximately $95.3m it spent in 2019. H&R Block's 2021 commercials have targeted male sports fans watching games on NFL Football, College Basketball, SportsCenter and NBA Basketball; it also targeted women watching The Bachelor.
So far this year, Pathmatics reports the company has allocated roughly $36.7m toward digital ads, down 20% from the roughly $46.4m it had allocated by this point last year. It has earned around 6.8b digital impressions YTD via desktop video (43%), desktop display (34%), Facebook (9%), Instagram (8%) and mobile display (5%) ads. Most of this year's desktop video ads have been placed site direct onto destinations such as youtube.com (88%).
Additionally, Magellan reveals H&R Block has aired over 200 podcast ads within the past 12 months, a huge surge from the 63 it aired within the former 12 month period.
Hopefully, spend will pick back up with upcoming work from the company's new agency roster. It tends to target men, especially millennials and Gen-X. It also targets business DMs, especially DMs of small businesses. H&R Block's spend often spike in Q1 ahead of tax season. Per Kantar data, the company also invests in OOH, print (newspapers) and local broadcast. Get in touch if you can offer relevant ad space.
Agency & martech readers - You may be able to secure project-based work down the road.