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Carmichael Lynch | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(612) 334-6000
Primary Address
110 North Fifth Street
11th Floor
Minneapolis, MN 55403
USA

Carmichael Lynch Contacts

Contacts (5/62)
Name Title State
Lachlan B. Chief Strategy Officer MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 334-6000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 110 North Fifth Street
11th Floor
Minneapolis, MN
55403
USA

Julie B. President & Managing Partner MN
John G. Chief Financial Officer MN
Stacy J. Director, Account Management & Senior Partner MN
Marcus F. Chief Executive Officer MN

Client Relationships


Brand Service From To Media Spend
** ******** Creative, Digital, Media Buying, Media Planning, Programmatic, Public Relations, Social 2017 present ****
**** *****, ***. Creative, Digital, Media Buying, Media Planning, Programmatic, Public Relations, Social unknown present *
**'* ***********, ***. Creative, Digital, Social 2015 present ******
*** Creative, Digital, Media Buying, Media Planning, Programmatic, Social 2012 present *
**** ******** & ******* Creative 2020 present ********

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Bush Brothers taps new creative AOR after CMO hire (Score 69)


Concluding a competitive review, roll that beautiful bean footage. This shift replaces Bush's relationship with incumbent AOR of 23 years, Doner, which helped the company launch new products and evolve its Jay and Duke campaign. Carmichael Lynch started Bush's work this month; we should see new work very soon.

The bean giant hired CMO Stephen Palacios in August 2019; he formerly served as a principal for Ahzul. This recent hire will likely result in higher ad spend.

Bush spent $23 million on measured US media in 2018 and $21 million from July 2018-June 2019, according to COMVergence approximations.

The company seems to be primarily focused on digital channels at this time; however, Adbeat reports that Bush's digital display ad spend is on the decline. In 2019, most ads were placed during Q1 and Q3-Q4; spend decreased to an estimated $2.5 million (2019) from an estimated $3.4 million (2018), a -26% drop. The majority of last year's ads were placed site direct ($1.6 million) and programmatically via Google ($743,100). Most site-direct placements were on greatest.com ($1.5 million), allrecipes.com and refinery29.com; Google placed ads on site such as greatist.com ($47,400), allrecipes.com, foodnetwork.com, littlethings.com and epicurious.com.

Kantar indicates that Bush has also utilized print and local broadcast in the past; its total 2019 spend seems to have increased significantly YOY. The company tends to target moms, and the focus on digital hints at a millennial skew.

Agency & martech readers - Bush will likely conduct further reviews now that this one has concluded, especially with a new CMO. As of now, Empower handles media buying and planning; you may have the easiest time securing digital and/or PR partnerships.