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Carmichael Lynch | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(612) 334-6000
Primary Address
110 North Fifth Street
11th Floor
Minneapolis, MN 55403

Carmichael Lynch Contacts

Contacts (5/52)
Name Title State
John G. Chief Financial & Operating Officer MN
Sample of Related Brands
Email: *****@*******.***
Main Phone: (612) 334-6000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 110 North Fifth Street
11th Floor
Minneapolis, MN

Lachlan B. Chief Strategy Officer MN
Stacy J. Director, Account Management & Senior Partner MN
Marty S. Chief Creative Officer MN
Julie B. President & Managing Partner MN

Client Relationships

Brand Service From To Media Spend
** ******** Creative, Digital, Social, Public Relations, Media Planning, Media Buying, Programmatic ******
**** *****, ***. Public Relations, Creative, Digital, Social, Media Buying, Media Planning, Programmatic *
**'* ***********, ***. Digital, Social, Creative ******
*** Creative, Media Buying, Media Planning, Digital, Programmatic, Social *
**** ******** & ******* Creative ********

See Winmo sales intelligence in action


Campaign Imminent: H&R Block taps digital, media AOR

Not long after her cats) as AOR for its digital, CRM, media planning and buying, strategy and insights and data analytics. Initially, the agency will support the company's Block Horizons 2025, a five-year growth and transformation strategy focused on small business, financial products and Block experience, a new approach to consumer tax.

According to iSpot, H&R Block has spent approximately $52.2m on digital ads, down only slightly (5%) from the approximately $54.8m it spent within the same 2020 timeframe. The company ended up approximately roughly $89.3m on this channel in 2020, down 6% from the approximately $95.3m it spent in 2019. H&R Block's 2021 commercials have targeted male sports fans watching games on NFL FootballCollege BasketballSportsCenter and NBA Basketball; it also targeted women watching The Bachelor.

So far this year, Pathmatics reports the company has allocated roughly $36.7m toward digital ads, down 20% from the roughly $46.4m it had allocated by this point last year. It has earned around 6.8b digital impressions YTD via desktop video (43%), desktop display (34%), Facebook (9%), Instagram (8%) and mobile display (5%) ads. Most of this year's desktop video ads have been placed site direct onto destinations such as (88%).

Additionally, Magellan reveals H&R Block has aired over 200 podcast ads within the past 12 months, a huge surge from the 63 it aired within the former 12 month period.

Hopefully, spend will pick back up with upcoming work from the company's new agency roster. It tends to target men, especially millennials and Gen-X. It also targets business DMs, especially DMs of small businesses. H&R Block's spend often spike in Q1 ahead of tax season. Per Kantar data, the company also invests in OOH, print (newspapers) and local broadcast. Get in touch if you can offer relevant ad space.

Agency & martech readers - You may be able to secure project-based work down the road.