Carmichael Lynch Relate | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations agency
- Main Telephone
- (612) 375-8500
Carmichael Lynch Relate Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Alan N. | Executive Vice President | MN | ||||||||||||
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Client Relationships
| Brand | Service | From | To | Media Spend |
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| **** | Creative, Digital, Social, Public Relations, Media Buying, Media Planning, Programmatic | * | ||
| **** *****, ***. | Creative, Digital, Social, Public Relations, Media Buying, Media Planning, Programmatic | * | ||
| ******* | Digital, Media Planning, Public Relations, Social | * |
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Arla Foods splits global digital duties between in-house team, Karmarma
according to director and head of digital Thomas Heilskov.
Keep in mind that The Barn will not cease Arla's usage of outside agencies. Far from it. The co-op just Karmarma to handle digital creative and strategy across all of Arla's brands. The decision followed a six-month review process that included Leo Burnett and Proximity.
These changes did not affect above-the line relationships, like those with Lurpake, Wieden + Kennedy London, Anchor and WCRS (soon to be rebranded to Engine). Carmichael Lynch Relate will remain on PR.
We don't know when a new campaign from this agency team will drop, but sellers should reach out to stay top-of-mind. Digital will be your best bet, but Arla also uses broadcast, print, social, earned media and in-store marketing. It primarily targets healthy lifestyle females, especially moms. Its TV ads typically spike during H1, but its digital display ads often spike during Q2 and Q3. You should also keep an eye on new products, like the National Cream Cheese Frosting Day (December 13).
Overall spend has dropped, but we should see increases to digital with the new agency team in place. Remember that high ROI is very important for the company since it is owned by farmers and wants to maximize profits.
iSpot reports Arla spent $6.8M on national TV in 2018. Spend in 2017 totaled $9.3M and spend in 2016 totaled $453,427. Targeting has a female and mom skew (see chart right).
Adbeat reports digital display over the last 12 months totaled $375.6k and was placed primarily direct (98%) onto sites like foodnetwork.com, miamiherald.com, iheartpublix.com, legacy.com and fooddive.com. Ads over the last 24 months totaled $1.3M and were placed primarily direct (94%) onto sites like redtri.com, foodnetwork.com, epicurious.com, bonappetit.com and thekitchn.com.
Agency & martech readers -- since reviews tend to follow one another, there may be a chance to pick up above-the-line work in the coming months. Reach out and expect the aforementioned ATL agencies among your competition.