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BBDO MW | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated

Main Telephone
(612) 338-8401
Primary Address
150 South Fifth Street
Suite 1000
Minneapolis, MN 55402
USA

BBDO MW Contacts

Contacts (5/14)
Name Title State
Brian M. Senior Vice President & Chief Financial Officer MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 338-8401
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 South Fifth Street
Suite 1000
Minneapolis, MN
55402
USA
Neil W. President & Chief Executive Officer MN
Brock D. Chief Creative Officer MN
Nate E. Senior Art Director MN
Eric H. Creative Director MN

Client Relationships

Current Past

Brand Service From To Media Spend
********, ***. Creative *
******** *********** Media Planning, Media Buying *
******** ******* Creative, Media Buying, Media Planning *
***** ***** Creative *
***** Creative *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Hormel Foods promotes marketing leader (Score 41)


Sales lead: This promotion will affect the company's marketing strategy & agency roster. 

  • Hormel Foods (HF) promoted Henry Hsia to retail marketing VP of snacking & entertaining in February 2023.
  • Hsia joined the company in 2018 as marketing VP.
  • He is now responsible for all brand-building initiatives for Columbus. 

HF's target demographic: Gen-X & millennial women (moms)

The company will likely:

  • Ramp up retail marketing efforts
  • Review the current agency roster/hire additional assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • Please click here to view our national TV spend chart for HF's top brands. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: HF spent nearly $3m on digital display ads YTD, a 17% decrease from $3.6m spent in this channel during the same time period of 2022. 
  • YTD data: 376.1m impressions via Facebook (67%), Instagram (18%), desktop video (11%), and Twitter (3%). 
  • 2021-2022 spend: Full-year spend fell by 19% from $22.6m in 2021 to $18.2m in 2022.
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and eatingwell.com. 

Additional channel insights  

  • Vivvix: HF also invests in OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: The recently promoted VP may decide to make some changes to the agency roster.
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.