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Agency Squid | Agency Profile, Contacts, AOR, Client Relationships

Service: creative & consultancy

Main Telephone
(612) 799-6613
Primary Address
414 North Third Avenue
Suite 100
Minneapolis, MN 55401

Agency Squid Contacts

Contacts (3)
Name Title State
Miles M. Co-Founder, Partner & Director, Integrated Marketing MN
Sample of Related Brands
Email: *****@*******.***
Main Phone: (612) 799-6613
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 414 North Third Avenue
Suite 100
Minneapolis, MN

Brent M. Co-Founder MN
Larry F. Senior Designer, Art Director MN

Client Relationships

Brand Service From To Media Spend
***** **** **** ******* Creative unknown present *

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Millennial Media Opps: White Claw cut 2019 media spend by 30%

Spiked seltzer brand

According to iSpot, YTD national TV spend of $12.9 million went towards ads that aired from April-July, targeting various millennial audiences (see targeting right). WC also spent $12.9 million during the same timeframe in 2018; before this point, the brand had not allocated budget towards this channel. Thus, we should see more summer ad spend next year; reach out during Q1 to see what WC is planning.

The brand also uses digital display channels during April-July; during the past 12 months, Adbeat reports that $142,800 has gone towards ads placed primarily site direct ($130,100) on sites such as ($62,900) and This amount reflects a -67% decline from the $429,400 spent within the 12 months prior (Oct 2017-2018). Considering this drop, it seems to be focusing on other channels like TV.

Per Business Insider, hard seltzer sales will grow from $550 million this year to $2.5 billion by 2021.

Sellers able to help the brand optimize its media spend and able to get it in front of millennials and drinking-age Gen-Z, especially women, should reach out.

To the best of our knowledge, Agency Squid handles creative duties. Since there haven't been any major DM shifts, there aren't many signs that White Claw will shift agencies, so most agency readers should prospect elsewhere. However, those able to offer social duties should consider keeping the brand on their radar.