Hailey Sault | Agency Profile, Contacts, AOR, Client Relationships
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Hailey Sault Contacts
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Marsha H. | Chief Creative Officer & Partner | MN | ||||||||||||
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Mike S. | President & Partner | MN | ||||||||||||
Matthew L. | Account Director | MN | ||||||||||||
Denise A. | Accounting Coordinator | MN |
WinmoEdge
Campaign Imminent: LHC Group taps digital AOR (Score 59)
Healthcare provider Hailey Sault as its digital AOR and hired Jarel Smith as its digital marketing manager. The company has historically targeted Gen-X and boomers, but this interest in digital may reflect a shift toward younger audiences. In general, though, LHC has a wide target demographic.
LHC also expanded into VA with the acquisitions of Freda H. Gordon Hospice, Generations Home Health and Palliative Care.
This enhanced focus on digital will likely lead the company to expand into digital channels; we will keep you updated. Sellers able to assist with that transition will have an advantage here. LHC additionally invests in OOH, according to Kantar data.
Agency & martech readers - Additional agency hires could follow this one; keep the company on your radar for PR, media, creative and/or social media management work.